Shinhan Card Signs Sponsorship with Blue Square to Support the Arts and Culture Sector

Content Studio Opened to Support Small Business Owners

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 19th that it has signed a sponsorship agreement with 'Blue Square,' a representative complex cultural space in Korea.

Shinhan Card has taken the lead in the development of the cultural and arts industry as a patron company by opening 'Blue Square Shinhan Card Hall' following 'Shinhan Card FAN Square' located in Hapjeong, Seoul, and 'Sohyang Theater Shinhan Card Hall' in Haeundae, Busan.

Through this sponsorship, Shinhan Card plans to support the cultural and arts sector, which has been struggling due to the novel coronavirus infection (COVID-19), and enhance customer benefits related to performances.

Since its opening, Blue Square has become one of Korea's top-tier performance venues, achieving milestones such as surpassing one million visitors in the shortest period. Through this sponsorship with Mastercard, the musical specialty venue will be named Blue Square Shinhan Card Hall, and the multipurpose performance hall will be renamed Blue Square Mastercard Hall to welcome customers.

Customers will be able to enjoy high-quality performances held at Blue Square at reasonable prices through discount benefits provided by Shinhan Card and experience differentiated cultural events by participating in customer invitation events.

Additionally, Shinhan Card is the first in the industry to establish 'Hwaksin Production Studio,' a content studio equipped with the latest video editing equipment including 4K cameras, on the second floor of Blue Square to strengthen content production capabilities. The company expects this to become a new model of win-win cooperation among card companies by timely developing trend analysis content using big data as well as live commerce content promoting small business products.

Hwaksin Production Studio operates as an externally open structure that can be rented by individuals or groups who need a studio. In particular, it plans to spread positive brand influence by enabling small businesses and solo YouTubers, who have faced restrictions in creative activities, to freely carry out content production activities here.

A Shinhan Card official said, "Through this sponsorship agreement, we hope to revitalize cultural and artistic performances that have been difficult due to COVID-19 and communicate more deeply with customers by providing high-quality cultural content," adding, "We will continue to support the cultural and arts sector and carry out activities that spread the value of coexistence in line with Shinhan Financial Group's Environmental, Social, and Governance (ESG) strategy."

This content was produced with the assistance of AI translation services.