Sejong Telecom Separates Commerce Division... Establishes Subsidiary 'Content Carrier'

[Asia Economy Reporter Seol Gina Jo] V-commerce beauty platform wallaVU, popular among the MZ generation, is separating from Sejong Telecom to officially launch as an independent corporation.

Sejong Telecom announced on the 18th that the commerce division, which secured a stable business foundation in the V-commerce sector last year through wallaVU, has launched as a 100% subsidiary, Contents Carrier Co., Ltd. This move aims to break away from the parent company, a mid-sized long-term telecommunications operator, and solidify its foundation as a "data-centered content distribution specialized company." With a leaner structure, it is expected to shorten decision-making processes and gain competitiveness in the rapidly changing commerce distribution industry.

Contents Carrier plans to strengthen the functions of each funnel (the process of leading consumers to customers) such as branding, sales, and delivery, ultimately reaching the end consumer with a competitive edge. Through this, it aims to change the current commerce market landscape, which heavily depends on large platform companies, and take a step closer to realizing the public interest goal of "strengthening the competitiveness of small and medium-sized businesses."

The main businesses include ▲ marketplace "wallaVU" ▲ short-form content production and distribution "Studio Cup Noodle" ▲ micro-fulfillment service in urban areas "wallaby" ▲ sales solution optimized for influencers and SNS markets "Shopkowalla" ▲ and global product distribution in partnership with ION & Co Korea Co., Ltd.

Specifically, wallaby, an urban logistics distribution center, and partner ION & Co Korea will use domestic and overseas offline distribution channels as bases to solve logistics and delivery issues for small and medium sellers. Additionally, wallaVU, which recorded approximately 200,000 monthly active users (MAU) last year, and the recently opened Studio Cup Noodle will be utilized as branding, marketing promotion, and sales channels, while Shopkowalla will be used as a sales promotion tool.

Kim Seong-hoon, CEO of Contents Carrier, stated, "Our goal is to provide a solid content distribution network so that individual entrepreneurs and small and medium-sized enterprises can continuously grow without falling behind in competition with large companies," adding, "We will strengthen the competitiveness of our services and establish ourselves as a leading content distribution platform company."

This content was produced with the assistance of AI translation services.