Apple CEO Tim Cook "Investing 110 Billion KRW to Eliminate Racial Discrimination"

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] Apple CEO Tim Cook announced that he will invest $100 million (approximately 110 billion KRW) to eliminate racial discrimination.

According to CBS in the U.S. on the 13th (local time), CEO Cook appeared on the broadcast and stated, "We will invest $100 million for communities of color."

To this end, Apple plans to establish a special learning hub called the "Propel Center" in collaboration with historically Black colleges and universities (HBCUs), with over 100 locations nationwide.

He said, "We consider this a hub of innovation where students will study coding, machinery, creativity, entertainment arts, and more," adding, "Students will learn not only technology but also entrepreneurship."

Apple expects the Propel Center to be "a place for HBCU students and local communities" as well as a talent pool for companies seeking skilled individuals.

Additionally, Apple will establish an app development academy in Detroit, which has many small businesses owned by people of color, to support education in app development and coding, and will also provide venture capital funding for entrepreneurs of color.

CEO Cook said, "It's about giving people opportunities," and added, "I look forward to seeing students enjoying the innovation hub at the Propel Center soon."

Earlier, following the death of Black man George Floyd due to excessive force by a white police officer last year, CEO Cook sent a memo to employees pointing out racial discrimination issues remaining in various social sectors such as the criminal justice system, education, and healthcare, urging, "We must commit to creating a better, more just world for everyone."

This content was produced with the assistance of AI translation services.