Ottogi Opens the Era of HMR Ramen... Launches 'Ramyeon Bichaek Dakgaejangmyeon'

[Asia Economy Reporter Lee Seon-ae] Ottogi announced on the 14th that it has launched ‘Ramyeon Bichaek Dakgaejangmyeon,’ which combines large pieces of chicken and a rich, spicy broth to deliver both taste and nutrition.

Recently, due to the stay-at-home trend caused by the novel coronavirus disease (COVID-19), consumer demand for having a proper meal even for one serving has increased, drawing attention to ‘qualitative growth’ that elevates the value of ramyeon through differentiated product launches.

‘Ramyeon Bichaek’ means ‘Ottogi’s hidden ramyeon secret,’ and it is Ottogi’s new home meal replacement (HMR) ramyeon brand that is carefully made to be hearty and delicious. To add more flavor and nutrition to the ramyeon, retort pouches are used to create a luxurious taste with richer ingredients.

‘Ramyeon Bichaek Dakgaejangmyeon’ is a product that contains both taste and nutrition with large pieces of chicken and a rich, spicy dakgaejang broth. It features a harmonious blend of the mild yet deep flavor of chicken broth and the spicy, hot soup. The noodles are in the style of kalguksu (knife-cut noodles) to better absorb the dakgaejang broth, and oats are added to the noodles to increase dietary fiber content. Large pieces of chicken breast, green onions, and taro are abundantly used to enhance appearance and texture, while chives and dried egg pieces complete the real garnish texture and appearance.

An Ottogi official said, “We have launched ‘Ramyeon Bichaek Dakgaejangmyeon,’ the first product of Ottogi Ramyeon Bichaek,” adding, “As a new ramyeon brand differentiated by its ingredients, we plan to introduce various products in the future.”

This content was produced with the assistance of AI translation services.