Pulmuone Health & Living's Health Care Retail Brand 'YourLock' Wins Package Design Award

Won the Packstar Award at the 'Korea Package Design Exhibition'... Award Ceremony to be Held in February
Trendy Design Evoking Pulmuone's Brand Trust and Product Functionality

[Asia Economy Reporter Lee Seon-ae] Pulmuone Health & Living has won a leading domestic package design award with its healthy and trendy design.

On the 14th, Pulmuone Health & Living announced that it received the ‘Pack Star Award’ in recognition of design excellence at the ‘29th Korea Package Design Exhibition’ hosted by the Korea Package Design Association. The award ceremony is scheduled to be held in February.

The Korea Package Design Exhibition is a design award hosted by the Korea Package Design Association and sponsored by the Ministry of Trade, Industry and Energy, the Korea Institute of Design Promotion, and the Korea Design Organizations Federation. It is considered one of the most prestigious awards in the domestic package design field.

The winning works are selected through strict evaluation by experts representing the package design industry based on three criteria: visual communication, packaging technology, and marketing concept.

The awarded products this time are three types from Pulmuone Health & Living’s new health care retail brand ‘YourLac’. ‘YourLac’ means ‘enjoy managing your (Your) health (樂)’, and it is a retail health care brand from Pulmuone Health & Living that the whole family can enjoy deliciously and easily together. ‘YourLac’ consists of three products: ‘Immune Postbiotics’, ‘The Slim Goodbye Diet’, and ‘Vitality Recharge Low Molecular Collagen & Probiotics’.

‘YourLac’ received excellent evaluations in this judging for expressing the product’s functionality in a trendy style and color suited to young customers.

The Pulmuone Design Center planned this product to create synergy by linking Pulmuone’s brand trust with the customer trust of the new brand ‘YourLac’ in the highly competitive health functional food market. The main color of Pulmuone, ‘Green’, was applied to the brand area, and a sub color that evokes the product’s function was simply placed in the product name area. The colors were composed with only the minimum messages to be conveyed so that consumers can enjoy choosing the product and easily manage their health.

Specifically, ‘Immune Postbiotics’ uses a blue tone reminiscent of probiotics as the main color, and ‘Vitality Recharge Low Molecular Collagen & Probiotics’ uses a pink tone reminiscent of beauty as the main color, implementing the product’s functionality simply with vivid colors. Also, to protect the environment, the product’s outer surface was not coated.

Han Seo-hee, BM (Brand Manager) of Pulmuone Health & Living YourLac, said, “We are very pleased that the ‘YourLac’ brand, introduced as Pulmuone Health & Living’s first entry into the retail market after communicating with consumers through door-to-door sales, has won an award,” adding, “Pulmuone Health & Living will continue to make efforts so that consumers can manage their health more enjoyably and conveniently with trendy product composition, design, and environmentally conscious packaging.”

This content was produced with the assistance of AI translation services.