Creating Beautiful Streets with Signboards in Gangseo-ro and Gomdallae-ro Areas, Gangseo-gu, Seoul
Transformation with Clean Design Signboards for 700 Businesses... Formation of Resident Councils Including Building and Store Owners for Voluntary Implementation... Expected Energy Savings by Replacing LED Signboards to Reduce Visual Pollution
[Asia Economy Reporter Jongil Park] Mr. Park ○○, who runs a restaurant in Hwagok 8-dong, Gangseo-gu, Seoul, said, “Although it has been a difficult situation due to COVID-19, after neatly changing the signboard, which is the face of the store, the entire store seems brighter, and I feel that business will improve in the new year.”
Old and dirty signboards along Gangseo-ro and Gomdallae-ro have been completely renovated.
Gangseo-gu, Seoul (District Mayor Noh Hyun-song) announced that it has completed the ‘Beautiful Signboard Street Project’ in the areas of Gangseo-ro and Gomdallae-ro, which has been underway since April last year.
The improved signboards are located at 700 stores along a 2.6 km section of Gangseo-ro from Balsan Station to Hwagok-ro and a 1.1 km section of Gomdallae-ro from Hwagok 1-dong to Hwagok 8-dong.
A total of 1,041 old and irregularly shaped signboards were refurbished, and 607 new LED signboards were installed.
The installed signboards were designed to be neat and distinctive according to business type, after collecting store owners’ opinions and undergoing multiple reviews by design experts.
In particular, the installation of energy-saving LED signboards has also resulted in reduced electricity costs.
As the participation of local residents in the area was important during the project, the district promoted an atmosphere encouraging active involvement in the project.
In addition, building owners and tenant businesses were informed about the project procedures and support details, and various ideas and opinions from store owners were collected.
A residents’ council for signboard improvement was formed with building owners, store owners, and resident representatives to help residents independently lead the project.
The project invested a total of about 1.4 billion KRW, of which 890 million KRW was supported by city funds.
This year, the district plans to continue the Beautiful Signboard Street Project by promoting signboard improvements along the Gangseo-ro section from Hwagok Station to near Naebalsan Elementary School.
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District Mayor Noh Hyun-song said, “To create a pleasant urban environment, we have been steadily promoting the Beautiful Signboard Street Project since 2009, starting with Gonghang-daero,” and added, “We will continue to do our best to create a unique and beautiful street that represents Gangseo-gu.”
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