Yeosu City Accelerates Efforts to Revitalize Direct Agricultural Product Transactions This Year

Investment of Over 350 Million Won in 10 Projects

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Yeosu City (Mayor Kwon Oh-bong) has established and begun implementing this year's 'Plan for Promoting the Use of Local Agricultural Products and Activating Direct Agricultural Product Transactions.'

According to the city on the 12th, it plans to invest about 350 million KRW in 10 projects across 4 sectors this year to increase the income of farming and fishing households (organizations) and promote the sales of specialty products.

By sector, to respond to changes in agricultural food consumption due to COVID-19 and activate online sales, 110 million KRW will be invested in four projects including operating the Yeosu City brand section within the Post Office Shopping Mall, supporting TV home shopping broadcast sales, supporting online content production, and supporting entry into Namdo Market.

For offline sales activation, 65 million KRW will be invested in four projects such as operating the Happy Market, participating in direct transaction markets in large cities, promotional events at large department stores, and participating in food expos (Mega Show).

With an investment of 78 million KRW, the city also plans to target overseas markets by participating in events such as the LA Korean Festival.

In particular, 100 million KRW will be spent on the 'Establishment of a Regional Food Plan,' selected last year as a project by the Ministry of Agriculture, Food and Rural Affairs, to realize the Moon Jae-in administration's national agenda and establish a local food circulation system, drawing attention.

A city official said, "We will do our utmost to increase the income of farming and fishing households by establishing a local food circulation system that stably supplies fresh and safe food and activating online direct transactions in response to changed consumption patterns in the post-COVID-19 era."

Meanwhile, Yeosu City achieved sales of 2.022 billion KRW, which is 345% compared to 697 million KRW in 2019, through online sales such as the pilot operation of the Post Office Shopping Mall last year.

This content was produced with the assistance of AI translation services.