GS Retail Supports Market Access for Pohang City Fishermen

A GS The Fresh employee is posing while holding a Gulyeongpo Gwamegi vegetable set.

[Asia Economy Reporter Lee Seung-jin] GS Retail announced on the 12th that it completed all processes to support sales channels, including raw material procurement, product composition, and promotional event planning, in response to Pohang City's urgent support request on the 7th.

As part of this sales channel support, GS Retail will introduce the specially planned "Guryongpo Gwamegi Vegetable Set," made with 100,000 Guryongpo gwamegi, at its supermarket GS The Fresh.

The "Guryongpo Gwamegi Vegetable Set" consists of five high-quality Guryongpo gwamegi, which are mackerel pike repeatedly frozen and thawed by sea breeze, and includes various vegetables and sauces for convenient consumption.

From the 13th to the 19th, a special promotional event to boost Guryongpo gwamegi consumption will be held through GS The Fresh. Customers who pay for the "Guryongpo Gwamegi Vegetable Set" using GS The Fresh's exclusive payment method, the Smile App Card, can purchase it at 9,800 KRW, a 10,000 KRW discount from the regular price.

GS Retail plans to continue activities that actively support sales channels for excellent local agricultural, livestock, and marine products while providing seasonal seafood to consumers whose dining-out opportunities have decreased due to social distancing.

Lee Jae-hyuk, head of GS Retail's livestock and marine products team, stated, "By continuously introducing excellent local products from all over the country to consumers, we will continue to serve as a bridge connecting production areas and consumers."

This content was produced with the assistance of AI translation services.