Gokseong-gun Premium Rice Baeksemi Achieved 3.5 Billion KRW in Sales Last Year

Sales Jumped from 2 Billion in 2019 to 3.5 Billion in 2020, Targeting 4.5 Billion This Year

[Gokseong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Gokseong-gun, Jeollanam-do announced on the 11th that Baeksemi, a local premium rice and one of Jeonnam's top 10 high-quality brand rices, achieved sales of 3.5 billion KRW last year.

Baeksemi, introduced in 2017, has continued its sold-out legend every year, gaining increasing popularity annually.

When sales reached 2 billion KRW in 2019, the target was raised to 3 billion KRW in 2020 due to the upward trend.

As a result, Baeksemi's sales volume far exceeded expectations, achieving sales of 3.5 billion KRW.

This is a 1.75-fold vertical increase compared to 2019. This year, the sales target is set at 4.5 billion KRW.

Baeksemi is produced using eco-friendly organic rice snail farming methods and is famous as a patented rice full of scorched rice aroma.

In particular, after President Moon Jae-in and the First Lady purchased Baeksemi last January, its recognition increased as "the rice purchased by the President."

During Family Month in May, events such as the Baeksemi Hyo feast for centenarians were promoted, further spreading its name.

Also, by being selected as one of Jeollanam-do's top 10 high-quality brand rices, it achieved the feat of being stocked in famous department stores nationwide and the Tower Palace SSG Dogok branch.

The unstoppable popularity of Baeksemi is now turning its eyes to the world. Baeksemi scorched rice was launched on Amazon, the world's largest online market.

Product diversification is also underway due to changes in household structure. This year, new packaging units of 3.1 kg and 8.15 kg will be introduced to consumers.

As part of patriotic marketing, new packaging units will be launched to coincide with March 1st Movement Day and August 15th Liberation Day.

A county official said, "We will collaborate with local agricultural cooperatives so that Baeksemi can grow into a world-class premium agricultural product."

The Seokgok Agricultural Cooperative also stated, "Thanks to the members and farmers who cultivate high-quality rice, we were able to achieve high sales. All executives and employees will do their best to provide even higher quality rice to each customer."

This content was produced with the assistance of AI translation services.