'Special Sale of Sancheoneo with Blocked Distribution Channels'... Collaboration Between Local Governments and Companies

Gangwon-do, Hwacheon-gun, Lotte Department Store, Online and Offline Sales from 1.14 to 1.31

Sancheoneo Meal Kit and Sun-eo [Provided by Gangwon Province]

[Asia Economy Reporter Ra Young-cheol] Due to the cancellation of the 'Sancheon-eo Festival' in Hwacheon, Gangwon Province, caused by the spread of COVID-19, Gangwon Province, Hwacheon County, and Lotte Department Store are collaborating to hold a special sales event to handle the surplus Sancheon-eo fish.

Gangwon Province announced on the 11th, "The 'Sancheon-eo Special Sale' will be held from the 14th to the 31st on the online shopping malls 'Gangwon Mart' and 'Lotte Department Store Mall'.

The products sold online include grilled Sancheon-eo (15,000 KRW/5 fish) and meal kits (11,000 KRW/1 pack, either soup or braised), and products sold during the event period will be shipped free of charge.

Meal kits using Sancheon-eo are highly rated for their mild taste and rich nutrients that pair well with Sancheon-eo. From the 15th to the 19th, a separate offline sales event will also be held at the basement food corner of Lotte Department Store Nowon Branch.

The 'Hwacheon Sancheon-eo Sales Live Commerce' broadcast from Hwacheon County will also air on the YouTube channels 'Gangwon Province and Gangwon Jangteo TV' and 'Lotte 100LIVE' at 6 p.m. on the 14th.

Recently, 'Bapgubnam,' who has gained 1.3 million subscribers on YouTube for wild mukbang videos, will appear to introduce recipes using Sancheon-eo and perform a mukbang.

Two types of meal kits (spicy fish stew and braised) and grilled dried fish (1 pack of 5 fish) that can be easily cooked and eaten at home will be introduced.

Before the start of the 'Hwacheon Sancheon-eo Sales Live Commerce,' a 'Sancheon-eo Talk Show' will be broadcast for about 20 minutes on Gangwon Province's YouTube and 'Gangwon Jangteo TV' YouTube channels.

Cooked Sancheoneo Dish [Provided by Gangwon Province]

The talk show will feature Choi Moon-soon, Governor of Gangwon Province, and the Hwacheon County Mayor, who will cook and eat Sancheon-eo dishes while sharing their regrets and reflections about the festival.

Originally, Hwacheon County planned to hold the 'Sancheon-eo Festival' for 23 days starting from the 9th of this month, but as the third wave of COVID-19 began, the sales channels were blocked, and all administrative efforts have been focused on handling the Sancheon-eo fish.

Hwacheon County planned to produce processed products such as canned and bottled goods and fish soy sauce using Sancheon-eo, which is not well known as an ingredient, and release them within this month, selling through various distribution channels such as home shopping, direct markets, and department stores.

Kim Tae-hoon, Director of the Gangwon Province Economic Promotion Bureau, said, "Although we cannot meet Sancheon-eo at the festival venue, I hope that through online shopping and the special sales event, people will recall memories of the Sancheon-eo Festival and maintain continuous interest by tasting Sancheon-eo."

This special Sancheon-eo sale was planned by Gangwon Province, Hwacheon County, and Lotte Department Store to minimize the damage to the local economy in the difficult situation of holding the Sancheon-eo Festival and to widely promote the taste and benefits of Sancheon-eo by commercializing the fish that was previously consumed only for the event.

This content was produced with the assistance of AI translation services.