Lotte Insurance Promotes Concrete and Feasible 'Digital Transformation'

[Asia Economy Reporter Oh Hyung-gil] Lotte Insurance announced on the 11th that it has reorganized its existing 'Digital Group' into the 'DT (Digital Transformation) Group' to promote digital transformation.

The DT Group will focus on maximizing synergy by supporting infrastructure to respond to digital environments such as artificial intelligence (AI) and big data, as well as discovering new channels through digital partnerships.

It will also advance digital-centered work processes by introducing 'Robotic Process Automation (RPA)' to maximize employee productivity and operational efficiency.

Lotte Insurance explained that it is creating an environment where employees can focus more on high value-added tasks and is promoting the implementation of a data-driven decision-making system by establishing a 'New Management Information System.'

A Lotte Insurance official said, "We plan to continuously enhance the data management system and infrastructure so that all decisions can be made based on data," adding, "We will achieve complete digital transformation considering the essence of the insurance industry and the characteristics of insurance services, and realize future-oriented sales channels to complete digital innovation of traditional business models that can compete with big tech."

This content was produced with the assistance of AI translation services.