Shinsegae Myeon Collaborates with Illustrator Sonyari Leading K-Design

2021 Theme 'Lovers in Love'

[Asia Economy Reporter Minyoung Cha] Shinsegae Duty Free announced on the 11th that it has chosen the theme of the 2021 New Year season as ‘Lovers in Love.’

Shinsegae Duty Free developed and unveiled annual season theme images in collaboration with illustrator Sonyari.

Additionally, when developing the season themes, they collaborate with global cosmetic brands that match the sub-themes of each season. The first partner is 'Tiffany Perfume.' Together with Sonyari, they developed illustrated images for the luxury boutique cosmetic ‘Tiffany & Love’ line perfume, capturing the romantic scent of love.

Sonyari is an illustrator known for vibrant colors and exotic drawing styles, spanning various fields. She is recognized by the public for designing product labels for the craft beer brand ‘The Booth.’ Sonyari, who works mainly between the Netherlands and Korea, showcases diverse works through murals, products, and art exhibitions worldwide. She also won the bronze prize at the 2017 K-Design Awards.

The campaign’s first launch is with Tiffany, a luxury boutique brand and a leading American design house. Together with Sonyari, they developed illustrated images for the ‘Tiffany & Love’ line perfume. These are also offered as moving mobile phone wallpapers to share with customers. They can be downloaded from Shinsegae Internet Duty Free.

Following the collaboration with Tiffany, which is scheduled to run until March 31, Shinsegae Duty Free plans to sequentially collaborate with global cosmetic brands such as Burberry, Fresh, Diptyque, and L’Occitane to implement differentiated season themes unique to Shinsegae Duty Free.

A Shinsegae Duty Free official stated, “We collaborated with an illustrator to build a popular brand image that approaches customers more closely.” They added, “Sonyari’s unique drawings are bright and cute, and people say just looking at them lifts their mood. We hope that all customers will have only pleasant things in the New Year while viewing her artwork.”

This content was produced with the assistance of AI translation services.