[CES2021] Future Competition Among Keynote Speakers... Samsung with AI Experts, LG with Virtual Humans

[Asia Economy Reporter Ki-min Lee] Samsung Electronics and LG Electronics are set to highlight future technologies side by side at the CES 2021 press conferences held on the 11th (local time), the world's largest IT and home appliance exhibition. The two companies, which have competed annually with TVs and new home appliances, have formed a competitive landscape under the theme of AI not only with new products such as Mini LED TVs but also in their press conferences this year.

According to CES on the 10th, LG Electronics and Samsung Electronics will hold their CES 2021 press conferences at 8 a.m. (10 p.m. KST the same day) and 9 a.m., respectively.

The highlight of LG Electronics' press conference is expected to be a virtual human presentation. LG Electronics planned a virtual human named 'Kim Rae-a' (Reah Keem), who will conduct a 3-minute presentation. The virtual human 'Rae-a' (來兒) means 'a child from the future.' LG Electronics gave Kim Rae-a several characteristics to create a unique character.

Kim Rae-a is designed as a 23-year-old woman living in Seoul and a 'Virtual Influencer' who creates music. She also operates social media accounts such as Instagram. Although Kim Rae-a's voice and movements have not yet been revealed, they are expected to be unveiled at the CES 2021 press conference. Kim Rae-a's voice and movements were realized based on LG Electronics' AI technology.

Virtual human Kim Rae-a by LG Electronics.
[Photo by Kim Rae-a Instagram]

Samsung Electronics will hold its press conference at 9 a.m., one hour later than LG Electronics, with Seung Hyun-joon, head of Samsung Research and a world-renowned AI scholar, leading the event. Samsung Electronics' theme for CES 2021 is 'Better Normal for All.'

Samsung Electronics plans to introduce innovative technologies closely related to individuals' lives, inspired by the rapid changes in daily life environments due to the COVID-19 pandemic last year, which have accelerated technological changes.

Accordingly, Director Seung will personally present at the press conference how ▲personalized technology ▲AI that enriches daily life ▲and innovations that will change our society and the world will realize a 'better normal.'

In a recent article, Director Seung stated, "There is no need to just imagine anymore. If there is a reliable companion to help prepare meals, organize ingredients, and tidy up things, everything will become much easier," and he also previewed, "At CES 2021, we will showcase the roles that advanced technologies such as AI and robots will play."

This content was produced with the assistance of AI translation services.