Black Yak, Recruiting Field Testers for Hiking Shoes 'Yak343'

[Asia Economy Reporter Yujin Cho] Global outdoor brand Black Yak (Chairman Kang Taeseon) is recruiting 30 field testers to experience the new hiking shoes 'Yak343' in advance.

The most notable feature of the Yak343 is Black Yak's unique technology designed to help use energy effectively during mountain hiking.

Field testers will receive these hiking shoes and individually complete an untact mission by creating photos and videos of their hiking experiences wearing the Yak343 and posting them on their personal social networking services (SNS).

Additionally, depending on the posts, testers will receive points that can be used like real cash on Korea's largest hiking community platform, the 'Black Yak Alpine Club (BAC)'. After the test period, outstanding posts will be selected and awarded.

Applications for field testers are open until the 17th, and selected testers will be active for about a month. Detailed information can be found on the Black Yak website, official SNS platforms, and the BAC app.

A Black Yak representative said, “With BAC members surpassing 200,000 and many beginners starting and accumulating mountain experiences, we prepared this field test recruitment so they can be the first to try and share their experiences with Black Yak’s ambitiously launched hiking shoes.”

This content was produced with the assistance of AI translation services.