[Asia Economy Reporter Suyeon Woo] Tesla Korea will unveil its electric mid-size sport utility vehicle (SUV) Model Y in the domestic market on the 13th of this month.


According to industry sources on the 9th, Tesla Korea will exhibit the Model Y at Lotte Department Store Yeongdeungpo Branch and Lotte World Mall Branch starting from the 13th of this month. The full-scale launch is expected to take place in the first quarter of this year.


The Model Y is an affordable electric SUV that will open the era of popularization of Tesla's electric SUVs. Following the popularity of Tesla's affordable sedan Model 3 in the domestic electric vehicle market last year, Tesla has forecasted a shift in the domestic electric vehicle market landscape with the launch of the Model Y this year.


Tesla Model Y

Tesla Model Y

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The Model Y is a crossover utility vehicle that can accommodate up to 7 passengers. It adopts an all-wheel-drive system at all times and has been certified for a driving range of 511 km in Korea based on the Long Range trim. It can seat up to 7 people and allows control of the entire vehicle through a 15-inch touchscreen display. The Performance trim has a zero-to-100 km/h acceleration time of only 3.7 seconds and a top speed of 241 km/h.


The Model Y has already proven its product quality and brand power by gaining explosive popularity in China. Since the 1st of this month, sales of the Model Y produced at the Shanghai factory in China have begun with prices discounted by more than 30%, and rumors spread that over 100,000 orders were placed within just one day of pre-orders.


In Korea as well, the success of the Model Y appears to depend on its pricing. Considering that the current domestic launch price of the Model 3 ranges from 54.79 million to 74.79 million KRW, the price of the Model Y is expected to be set higher than this.



Recently, the government announced a plan to provide electric vehicle subsidies differentially based on vehicle price starting this year. If the vehicle price is 60 million KRW or less, the full subsidy is provided; for prices between 60 million and 90 million KRW, 50% of the subsidy is given; and vehicles priced above 90 million KRW are excluded from subsidy eligibility.


This content was produced with the assistance of AI translation services.

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