Boseong-gun Specialty Character BS Samchongsa Goes Nationwide via Terrestrial Broadcasting~

Sweating in a Mascot Costume... Viewers Moved by Boseong-gun Official's Efforts to Coexist with Farming Communities

[Boseong=Asia Economy Honam Reporting Headquarters Reporter Park Cheon-seok] The Boseong-gun specialty product character BS Samchongsa, created to help local farms struggling due to COVID-19, was broadcast on Gwangju MBC's 'Omae! Jeollado' on the 7th.

According to Boseong-gun on the 8th, BS Samchongsa, inspired by Boseong green tea, Beolgyo cockles, and Boseong kiwi, captivated viewers by promoting the advantages and charm of local specialty products with their unique cuteness during the approximately 15-minute live broadcast program.

Announcer Son Min-ji, who tasted the seasonal Boseong kiwi prepared by BS Samchongsa, said, "I usually like kiwi, but I learned through this broadcast that Boseong is the number one kiwi producer in Korea," adding, "The juice is fresh, and the sweetness is perfectly balanced, making it really delicious."

Announcer Kim Gwi-bin, who tasted Beolgyo cham cockles, commented, "The salty and savory taste is exquisite," and added, "Once you fall for this taste, people all over the world won't be able to escape it."

The representative specialty product character of Boseong-gun, BS Samchongsa, flawlessly performed the dance and answered questions prepared in the studio, and after the dance, they brought laughter to viewers by responding to the interview while catching their breath.

In particular, when the character costumes were removed at the MC's final request, the sight of Boseong-gun employees sweating profusely was broadcast, touching the viewers. It was reported that Boseong-gun does not use external contractors but that public officials themselves wear the character costumes and carry out promotional activities.

On that day, comments from netizens supporting BS Samchongsa and Boseong-gun continued to be posted on the Gwangju MBC YouTube channel.

Meanwhile, to help local farms struggling due to COVID-19, Boseong-gun created the specialty product character BS Samchongsa last year without external contractors, with public officials directly involved, and received the grand prize at the 'Our Neighborhood Character Contest' hosted by the Korea Creative Content Agency, garnering over 110,000 votes.

This content was produced with the assistance of AI translation services.