Samsung C&T SSF Shop "This Year's Colors 'Yellow + Gray' Fashion Proposal"

[Asia Economy Reporter Yujin Cho] SSF Shop, the integrated online mall of Samsung C&T Fashion Division, has proposed fashion and lifestyle items utilizing Pantone's Colors of the Year, 'Illuminating' and 'Ultimate Gray.'

The combination of Illuminating and Ultimate Gray, selected by the global color research institute Pantone as this year's colors, conveys a message of hope and recovery amid the uncertain situation caused by the novel coronavirus disease (COVID-19).

Illuminating is a bright yellow that feels lively and warm, while Ultimate Gray is a natural gray symbolizing solidity and trust.

SSF Shop selected various fashion and lifestyle items reflecting recent trends that highlight the strong appeal of vibrant Illuminating and calm Ultimate Gray. The bright and striking Illuminating color works well as a point element in monochromatic styling.

Maison Kitsun? introduced a yellow knit cardigan made of soft wool material. It fully utilized Kitsun?’s unique kitschy color palette as well as the fox logo patch. The short length and bright color suggested a harmonious styling by pairing the lively cardigan with dark gray denim pants.

Plan C, famous for its brand’s distinctive creative color sense, applied yellow to its best-selling eco-leather shopper bag. The shopper bag features a cute graphic drawn by designer Karolina’s daughter, Margherita. The cheerful color of the shopper bag completes a delightful styling that lifts the mood just by looking at it.

Additionally, Beanpole Men proposed a yellow puffer goose down vest made with sustainable down filling, and 8Seconds suggested a yellow check-patterned shacket with a unique design.

Meanwhile, the naturally stable gray tone of Ultimate Gray is characterized by its ease of coordination and sophisticated feel.

8Seconds showcased an all-gray look combining a boucle jumper and corduroy jogger pants. It is perfect as one-mile wear that is comfortable for outings near home while maintaining style.

Also, knit products in gray color, suitable for use from now through spring, deserve attention.

Ami presented an oversized knit cardigan with a large signature heart logo as a point, and The Rhee introduced a basic crew neck knit made from premium Italian Merino wool.

For customers who want to incorporate the Colors of the Year into formal looks, Kuho Plus recommended a luxurious gray coat featuring signature details such as back buttons and blue embroidery as accents.

It is a popular item that makes any outfit stylish just by throwing it on, from formal to casual looks, so it should be purchased before it sells out.

Kim Jung-sun, head of the online marketing group, said, “SSF Shop has selected fashion and lifestyle items using this year’s trend colors to add sense to customers’ styles for the new year,” and added, “We hope people express hope in the COVID-19 era through styling that harmonizes lively yellow and stable gray.”

This content was produced with the assistance of AI translation services.