Samsung Display Launches 'Samsung OLED' Brand, Trademark Filed in 43 Countries

Expressing the Leading Company's Confidence and Differentiation in the Brand as 'OLED=Samsung'

Samsung Display 'Samsung OLED' Trademark Image

[Asia Economy Reporter Changhwan Lee] Samsung Display announced a new brand logo for its OLED (Organic Light Emitting Diode) products on the 7th.

As a leading company in OLED, Samsung Display stated that it launched the brand 'Samsung OLED' and newly created the logo to imprint the distinctiveness and excellence of its products in the market.

The brand name 'Samsung OLED' reflects the company's pride in pioneering the market by mass-producing OLED for the first time in the world in 2007, as well as the confidence that 'OLED means Samsung,' according to the company.

The basic rectangular frame of the logo embodies the company's vision that the 'display' becomes a 'window (窓)' connecting people to people and people to the world, while the curved corners and the shape that folds freely like paper signify the design extensibility of OLED.

Samsung Display plans to strengthen marketing activities to enhance the competitiveness of the brand and increase consumer awareness of the logo by collaborating with global clients in the future.

To this end, the company recently completed trademark applications for the new brand and logo in a total of 43 countries, including the 27 European Union member states, the United States, the United Kingdom, China, and India.

Baek Jiho, Vice President and Head of Small and Medium-sized Strategy Marketing at Samsung Display, said, "We launched the new brand logo to more clearly reveal the brand identity and differentiated technological capabilities as a leading company in the OLED market entering maturity. Going forward, consumers will be able to experience Samsung OLED's unique technology in broader areas beyond smartphones, such as IT, automobiles, and gaming devices."

This content was produced with the assistance of AI translation services.