Strengthening Support for Overseas Marketing of SMEs Utilizing Outstanding University Students in Martial Arts

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) announced on the 7th that it has signed an 'Industry-Academic Cooperation Agreement (MOU) for Overseas Marketing Content Production for Small and Medium Enterprises' with three domestic universities?Konkuk University, Inha University, and Hankuk University of Foreign Studies?each with departments related to content.

The signing ceremony, held via video conference, was attended by Kim Hyun-chul, Head of the Global Marketing Division at KITA; Jeong E-jun, Head of the Department of Cultural Contents at Konkuk University; Wang Chi-hyun, Head of the Department of Cultural Contents and Cultural Management at Inha University; and Choi Jin-young, Chair of the Convergence Talent University Promotion Committee at Hankuk University of Foreign Studies.

Based on this MOU, the association will support content production such as product promotional videos for 60 companies listed on the B2B online trading platform tradeKorea and the overseas direct sales platform Kmall24.

The production and planning of the videos will be handled by a 'University Student Content Crew' composed of 30 university students?10 from each university?who are capable of video shooting and editing. They are scheduled to participate in this project for about three months starting in February. Depending on the results in the first half of the year, the association plans to consider expanding the number of participating universities and students in the second half.

Additionally, the association will support the development of university student content talents through a systematic curriculum that includes not only practical content production but also mentoring and in-depth company interviews.

Kim Hyun-chul, Head of KITA's Global Marketing Division, said, "Many small and medium enterprises possess excellent products but face difficulties in content production and promotion, which are key to on-tact marketing. Through this industry-academic cooperation, we hope to provide content production support to companies, practical experience to young talent, and opportunities for talent discovery and development to the association and universities, thereby significantly contributing to the expansion of Korea's online exports in the future."

This content was produced with the assistance of AI translation services.