GS Construction Xi TV, 'Real Estate Watsuda' 2021 Real Estate Market In-Depth Analysis

GS Construction Xi's YouTube channel 'Xi TV' logo

[Asia Economy Reporter Donghyun Choi] GS Construction's Zai TV, the first construction company YouTube channel to surpass 200,000 subscribers, is launching a project that provides an in-depth outlook on the real estate market in 2021. This project is attracting attention for its interactive communication format, where Korea's top real estate experts answer questions raised from a survey participated by over 22,000 people.

On the 6th, GS Construction announced that it will upload expert forecasts on the 2021 real estate market through "Real Estate Watsuda," one of Zai TV's main contents. The program, hosted by broadcaster Kim Gura, will feature Professor Shim Gyo-eon from Konkuk University's Department of Real Estate, Lee Joo-hyun, CEO of Wolcheonjae Tech, Lee Kwang-soo, a researcher at Mirae Asset Daewoo, and Jeong Myung-gi, team leader at GS Construction. They will discuss the 2021 market outlook from the perspectives of academia, the field, securities, and construction companies.

The video will be uploaded in two parts, with the first episode scheduled for release on Thursday, the 7th. Although it is a program run by a construction company, it is characterized by including experts with diverse perspectives to help consumers accurately assess the market.

This content has gained attention because it moves away from one-sided lectures by experts and adopts an interactive communication method that selects questions from consumers through an online survey and provides answers. In fact, GS Construction conducted an online survey on the Zai KakaoTalk channel from December 11 to 14 last year to identify the most pressing questions from consumers by composing specific questions. The survey saw high participation with over 22,000 respondents, and based on the results, experts' diagnoses and solutions were discussed.

The content focuses on enabling subscribers to view the real estate market more objectively by presenting both the reasons for the 2021 real estate price increase theory and the reasons for the decline theory.

Meanwhile, the YouTube channel "Zai TV," operated by GS Construction, currently has the largest number of subscribers among construction company YouTube channels, with over 245,000 subscribers. "Real Estate Watsuda" is one of Zai TV's main contents, a real estate talk show that has provided diverse and useful real estate information, attracting high interest from subscribers.

A GS Construction official said, "We will expand the interactive communication method that reflects consumers' opinions as much as possible and strive to provide verified information from an objective standpoint through a major construction company's brand channel." He added, "We hope this content will help consumers gain a deeper understanding of the current real estate market."

This content was produced with the assistance of AI translation services.