Cafe24 Provides Live Commerce Platform Construction Service

On the Shopping Mall Admin Screen
Broadcast Schedule and Products Can Be Entered
Real-Time Data Integration Between Shopping Mall and Live Commerce Features

[Asia Economy Reporter Cha Min-young] Global e-commerce platform Cafe24 announced on the 6th that it will support the establishment of a platform that allows anyone from solo entrepreneurs to influencers and large corporations to freely conduct live commerce.

Live commerce is a sales method that combines real-time video broadcasting and shopping. It enables vivid product information exchange and interactive communication between sellers and consumers, gaining attention recently due to the activation of the non-face-to-face consumption market. According to Ebest Investment & Securities, the domestic live commerce market is currently worth 3 trillion KRW and is expected to grow to 8 trillion KRW by 2023.

With this service, online business operators can freely sell products via live broadcast with just a smartphone. Existing live commerce services had complicated procedures such as application, contract, and schedule coordination, making it difficult for business operators to proceed under desired conditions. From now on, live commerce can be conducted anytime and anywhere by simply entering broadcast schedules and products for sale on the shopping mall administrator screen.

In particular, real-time data linkage between online shopping malls and live commerce functions has improved operational efficiency and convenience. Business operators can easily display products for sale with just a click, and if there are other products customers want to see during the live broadcast, they can be immediately showcased at any time. The data automatic linkage technology has resolved limitations of existing live commerce services such as manual product registration and restricted product exposure.

Data linkage also supports business operators to easily conduct events and promotions without limits on scale or frequency. For example, during a live broadcast, with just a few clicks, benefits such as discount coupon issuance or reward points can be provided immediately to VIP members or newly registered members.

Additionally, various functions that enhance the convenience of live broadcast filming and operation are provided. Specifically, these include ▲dual live broadcast screen function for real-time filming and operation convenience ▲chat management functions such as announcements and profanity filtering ▲analysis and statistics functions including viewer count, page views, and 'likes' ▲VOD (Video On Demand) storage function for utilizing various video content.

As a result, online business operators are expected to increase customer satisfaction through close communication methods that align with the latest trends. Since consumers who prefer live commerce can be directly attracted to their own shopping malls, it is expected to enhance brand image and expand loyal customer base, thereby strengthening their business further.

Lee Jae-seok, CEO of Cafe24, said, “With live commerce being a hot topic worldwide, this service launch will enable online business operators to expand their loyal customer base based on close two-way communication,” adding, “We will continue to actively support anyone with creativity to succeed in online business in step with the rapidly changing e-commerce market.”

This content was produced with the assistance of AI translation services.