Samsung Electronics Supports the Most Startup Participants at 'CES 2021'

Support for Online Exhibition of 21 Projects Including 'C-Lab Inside' Tasks + 'C-Lab Outside' Startups
'C-Lab Inside' Debuts 4 Projects Reflecting Latest Lifestyles
17 Startups from Various Fields Nurtured Through 'C-Lab Outside' Participate

[Asia Economy Reporter Kim Hyewon] Samsung Electronics is supporting the participation of domestic startups in the world's largest IT and home appliance exhibition 'CES 2021,' held online from January 11 to 14 (local time), to help them enter the global market and explore new business opportunities.

Samsung Electronics announced on the 6th that it is supporting a total of 21 in-house projects and startups this year by unveiling four outstanding projects from its in-house venture nurturing program for employees, 'C-Lab Inside,' for the first time, and assisting 17 startups nurtured through the external startup program 'C-Lab Outside' to participate in the online exhibition.

This is the largest number since Samsung began supporting CES participation in 2016. C-Lab Inside has participated in CES for six consecutive years. Since last year, startups nurtured by C-Lab Outside have also joined CES with Samsung Electronics' support.

This exhibition features not only 11 startups nurtured at Samsung Electronics' 'Samsung Electronics Seoul R&D Campus' but also six startups nurtured in collaboration with the 'Daegu-Gyeongbuk Creative Economy Innovation Center,' participating in CES for the first time.

Samsung Electronics explained, "Startups supported through C-Lab Outside have the opportunity to participate in a global event, laying the foundation for entering the global market and receiving feedback on their products and services from consumers worldwide."

Startups can hold real-time meetings with visitors through the CES website and continue exhibitions and meetings on the website for one month after the exhibition ends.

Four 'C-Lab Inside' Projects Reflecting Lifestyle Unveiled for the First Time

The four C-Lab Inside projects unveiled for the first time showcase customized products and services reflecting recent lifestyles to assess marketability and consumer response and utilize the feedback for future development.

These projects include ▲ 'EZCal,' a TV picture quality adjustment solution that allows users to enjoy cinema-quality visuals at home using a smartphone ▲ 'Air Pocket,' a device that easily stores and carries oxygen ▲ 'Scan&Dive,' an Internet of Things (IoT) device that uses artificial intelligence (AI) for clothing material analysis and recommends optimal clothing care solutions ▲ 'Food&Sommelier,' a service that analyzes food and recommends wines tailored to personal taste.

'MacPieTech' is measuring the height of a child using a device developed to assist with new bone development and growth management in children.

Startups in AI, Healthcare, Entertainment, and Other Fields Participate through C-Lab Outside

C-Lab Outside is a startup nurturing program launched in October 2018 that expands the operational know-how of C-Lab Inside to the external ecosystem, contributing to the activation of the domestic startup ecosystem. Seventeen startups nurtured through C-Lab Outside over the past year are participating in this CES.

'Deeping Source' presents AI-based technology that removes personally identifiable information from data while preserving only the information necessary for learning and copyright protection technology, and 'Flux Planet' offers a solution that creates realistic avatars through 3D scanning using 250 cameras and produces virtual reality (VR) and augmented reality (AR) content.

'Magpie Tech' is developing a device that helps children's physical development and growth management, while 'Designovel' provides a service that recommends and generates clothing designs through AI-based fashion data analysis.

Starting with CES, these startups plan to meet investors, buyers, and industry officials worldwide to seek business cooperation and target overseas markets.

'C-Lab Inside' spin-off 'Luple' has developed 'Olli,' a portable sunlight solution that inhibits or promotes melatonin production.

Startups Spun Off from C-Lab Inside Prove Their Technology by Winning 'CES Innovation Awards'

Samsung Electronics introduced the C-Lab 'Spin-off' system in 2015 to support excellent projects in becoming independent startups.

Three independent startups received the 'CES Innovation Award' in the Health & Wellness category from the Consumer Technology Association (CTA), which organizes CES.

The award-winning startups are ▲ 'LUPLE,' which developed 'Olly,' a portable sunlight solution that can suppress or promote melatonin production ▲ 'Breathings,' which developed 'BULO,' an IoT device that easily manages respiratory and lung health ▲ 'Linkface,' which develops a bionecband that monitors breathing and electrocardiogram from the neck. 'Linkface' won the innovation award for two consecutive years.

In-guk Han, Executive Director of Samsung Electronics' Creative Development Center, said, "We hope startups prove their technology and competitiveness on the global stage of CES and seek new business opportunities. Samsung Electronics will be a reliable supporter."

This content was produced with the assistance of AI translation services.