From the 28th, Get 30% Discount on Agricultural and Livestock Products at Traditional Markets... 10,000 KRW Limit Per Person

[Sejong=Asia Economy Reporter Kim Hyunjung] The Ministry of Agriculture, Food and Rural Affairs will launch a nationwide discount event on agricultural and livestock products starting from the 28th of this month, timed for the Lunar New Year shopping season, to overcome the domestic demand contraction caused by the novel coronavirus infection (COVID-19) and to ease the burden on consumers' shopping expenses.

Last year, the agricultural and livestock product discount event was conducted on a scale of 40 billion KRW. To overcome the COVID-19 crisis early, this year it will be held throughout the year on a scale of 76 billion KRW, providing discount benefits to more consumers. This event will be conducted in phases considering periods with high consumption promotion effects such as holidays and periods of sluggish consumption, and some items requiring special promotion will be offered through special discount events.

The event will actively encourage participation by selecting and supporting various distribution companies such as large supermarkets, online shopping malls, eco-friendly stores, local food direct stores, traditional markets, and small to medium-sized supermarkets through public recruitment. During the event period, a 20% discount will be supported for purchases of fresh agricultural and livestock products and processed agricultural and livestock products, while traditional markets will offer a 30% discount to revitalize the markets. The discount amount per person is limited to 10,000 KRW for each event.

The methods of providing discounts to consumers will be promoted diversely according to the characteristics of each company. Large supermarkets equipped with Point of Sale (POS) systems will apply a 20% discount immediately at checkout, while online shopping malls will provide their members with advance discount coupons (e.g., 2,000 KRW per 10,000 KRW).

Stores where immediate discount application is difficult, such as eco-friendly stores, local food direct stores, and traditional markets, will provide post-discount coupons based on purchase information or accumulate member mileage to offer discounts on the next purchase.

Additionally, the event will be conducted through nationwide Zero Pay affiliated stores, where purchasing agricultural and livestock products will grant 20% (30% for traditional markets) of the payment amount back in mobile Zero Pay gift certificates.

An official from the Ministry of Agriculture, Food and Rural Affairs stated, "We hope that the 'Korea, Let's Farm Discount' event will support the expansion of sales channels for agricultural and livestock products struggling due to the prolonged COVID-19 pandemic and provide consumers with an opportunity to purchase agricultural and livestock products at affordable prices."

This content was produced with the assistance of AI translation services.