Lotte Department Store to Showcase 'Bangtan Sonyeondan Goods' via Live Broadcast

Lotte Department Store announced on the 6th that it will showcase BTS pop-up store products in real-time through live broadcasts. The photo shows products sold at Lotte Department Store's BTS pop-up store, 'Space of BTS.'

[Asia Economy Reporter Seungjin Lee] Lotte Department Store will showcase products from the BTS pop-up store 'SPACE OF BTS (BTS POP-UP : SPACE OF BTS)' in real-time through live broadcasts.

From the 6th until February 24th, for eight weeks every Wednesday at 6 PM, Lotte Department Store will sell official products from the 'SPACE OF BTS' pop-up store through 100LIVE, the official live broadcast channel of Lotte Department Store Mall operated on Lotte ON.

This live broadcast was planned for customers who find it difficult to visit the store due to the novel coronavirus disease (COVID-19). Each broadcast will feature different popular items from the pop-up store, and every show will be themed around BTS’s songs.

In the first broadcast on the 6th, various products will be introduced, including a practical stationery new semester set (notebook, holder, stickers, mouse pad, gradient pen) priced between 26,000 KRW and 28,000 KRW, a home living set (rug, room shoes, sleeping socks) at 57,000 KRW, an accessory set (necklace, earrings) at 78,000 KRW, and a training suit set at 128,000 KRW. The theme song will be BTS’s ‘Boy With Luv,’ which has over 1 billion views on YouTube music videos.

Products featured in the broadcast will be available for purchase for 24 hours after the broadcast starts, and free shipping will be provided for purchases over 30,000 KRW. Customers who purchase over 10,000 KRW or 50,000 KRW will receive ‘City Signature’ postcards and stickers as gifts. During the live broadcast, a quiz event related to BTS song lyrics or music videos will be held, and five customers who answer correctly will be selected by lottery to receive a BTS tin case chocolate and logo cookie set.

The BTS pop-up store is being held at Lotte Department Store’s Main Branch, Gwangbok Branch, Daegu Branch, and Gwangju Branch until February 28th. To prevent the spread of COVID-19, the number of shoppers inside the store will be limited according to quarantine guidelines.

Hyun Jong-hyuk, Head of Customer Experience Division at Lotte Department Store, said, “This live broadcast was specially prepared for customers who find it difficult to visit the pop-up store due to COVID-19,” and added, “We hope it will provide a safer and more enjoyable shopping experience.”

This content was produced with the assistance of AI translation services.