Galaxy Unpacked Atmosphere Set... Even Unboxing Videos Appear

Unboxing Video of Galaxy Buds Pro Released 10 Days Before Unpack Event
Excessive Pre-Event Leaks May Reduce Interest in the Ceremony

[Asia Economy Reporter Han Jinju] About 10 days ahead of the Galaxy S21 Unpacked event, Samsung Electronics has started to build excitement by releasing additional teaser videos one by one following the invitation dispatch. Due to excessive pre-release leaks, including unboxing videos of the new products being posted on YouTube ahead of the Galaxy S21 and Galaxy Buds Pro unveiling, the atmosphere has somewhat cooled down.

On the 5th (local time), Samsung Mobile released an Unpacked teaser video via Twitter and Instagram. It is identical to the video leaked by a Twitter user on the 30th of last month. The Unpacked teaser video was created in the Phantom Violet color representing the Galaxy S21. A transparent square box moves, and inside the box appears a man surfing in the sea. The person riding the surfboard is shown in close-up as he is photographed. This seems intended to emphasize the zoom and camera features of the Galaxy S21.

The invitation video for the Unpacked event released the day before showed a rotating three-dimensional square box with a model resembling the rear camera of the Galaxy S21 rotating inside. It hints at the launch of the Galaxy S21 equipped with a smoother camera design due to reduced camera bump (katuk-twi) and improved AI (artificial intelligence) and video functions.

Screenshot of Galaxy Buds Pro unboxing video released on YouTube (Source=YouTube Digital Slang)

More than a month before the Unpacked event, the release of images and specifications of the Galaxy S21 has dampened interest in the event. On the 4th (local time), a product review video was even posted on YouTube. A YouTuber named Digital Slang obtained the wireless earphones 'Galaxy Buds Pro,' unboxed them, and posted a video introducing the product. For several months, tipsters have pointed out that information about Samsung Electronics' new products has been excessively leaked.

In August last year, a domestic YouTuber uploaded a review revealing the actual Galaxy Note 20 a day before the 'Galaxy Note 20' Unpacked event, causing controversy. It is difficult to control leaks of information through partners and other channels during periods of heightened interest in new products. Although leaks of new product information are sometimes considered a marketing method, recently, excessive pre-release leaks have been acting as a factor that reduces attention to Unpacked events.

Samsung Electronics will hold 'Galaxy Unpacked 2021' at 0:00 KST on the 15th and at 10:00 AM EST on the 14th.

This content was produced with the assistance of AI translation services.