Jo Im-rae, Chairman of Cosmecca Korea, "Customer-Centric Business Innovation"

[Asia Economy Reporter Yujin Cho] Imrae Jo, Chairman of Cosmecca Korea, presented the new year’s management policy as ‘customer-centered business innovation’ and stated that the company will continue to pursue business with the goal of customer satisfaction this year.

Cosmecca Korea, a cosmetics research, development, and manufacturing company, announced that it held a digital kick-off meeting on the 4th in the form of an online live broadcast to prevent the spread of the novel coronavirus infection (COVID-19).

This year, Cosmecca Korea plans to prioritize ▲innovative product development ▲digital on-tact marketing and sales innovation ▲creation of customized new customers ▲zero quality claims ▲smart factory upgrades ▲strengthening global core competencies and collaboration to achieve customer-centered business innovation.

As the first business innovation, the company will begin developing artificial intelligence (AI) solution algorithms for innovative product development and smart factory upgrades. This aims to enhance productivity and strengthen quality competitiveness through the introduction of leading AI solutions in the cosmetics industry.

In his New Year’s address, Imrae Jo said, “We should remember the meaning of ‘A strong root leads to lush branches, and a deep spring allows water to flow far (Geun-go-ji-yeong Cheon-sim-yu-jang)’ and focus on strengthening the fundamentals and solidifying internal stability, especially in difficult times.”

He also emphasized, “Our unwavering goal is always customer satisfaction. To achieve this, let us continuously consider and deepen quality, price, delivery, and service from the customer’s perspective.”

As part of this, Cosmecca Korea declared a quality management policy at the kick-off meeting, reflecting the commitment of executives and employees to “becoming a company that realizes customer impression through global-level quality.”

Meanwhile, despite the overall downturn in the cosmetics industry last year due to the impact of COVID-19, Cosmecca Korea is recognized for successfully defending its performance through active management efficiency and securing new customers.

This year, the company plans to secure promising new online customers through aggressive sales activities and drive performance by strengthening global synergy through prescription sharing and business collaboration across its Korean, US, and China subsidiaries.

This content was produced with the assistance of AI translation services.