Orion 'Market O Nature' Grows 34% Amid Rising Demand for Convenience Foods... Surpasses 15 Billion Won

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 5th that its convenient meal replacement brand ‘Market O Nature’ products ‘Oh! Granola’ and ‘Oh! Granola Bar’ grew by 34% in 2020, driven by the increasing demand trend for convenient meal replacements. The sales exceeded 15 billion KRW in 2020, marking the highest sales since their launch in 2018. The cumulative sales volume has surpassed 35 million units.

Market O Nature is gaining popularity among office workers who want to use their time flexibly and students who tend to skip breakfast, along with the spread of the ‘Snacking’ culture that prefers tasty and nutritious quality convenient meals. Recently, due to longer time spent at home caused by school closures and remote work, it has been spotlighted as a product that allows ‘Home+族 (Homejok)’ to easily maintain health. Accordingly, the domestic granola market has continued high growth, reaching a scale of 67 billion KRW as of September 2020, growing more than 15% compared to the same period last year. It is also analyzed that the ‘Good Packaging Project’ contributed to this success by increasing the quantity of Oh! Granola and Oh! Granola Bar by 10% and 16.7% respectively in 2019 and 2020 without changing the price, thus improving cost-effectiveness.

On social networking services (SNS), positive reviews such as ‘a hearty meal’ and ‘large pieces of original ingredients like strawberry, apple, and pumpkin provide a good chewing texture and make it more filling’ have been shared, along with recommended recipes like ‘it tastes even better when eaten with yogurt, soup, salad, or ice cream,’ gaining high responses.

Orion launched the convenient meal replacement brand ‘Market O Nature’ in July 2018 and released the products ‘Oh! Granola’ and ‘Oh! Granola Bar.’ Oh! Granola is a convenient meal replacement product designed for busy modern people to have a meal easily without time and place restrictions. Market O Nature offers a diverse product lineup tailored to consumer preferences and lifestyles, including eight types of ‘Oh! Granola’ (black bean, fruit, vegetable, cacao, strawberry, protein, Oh! Granola Pop Cranberry Almond, Oh! Granola Pop Choco Almond) and four types of ‘Oh! Granola Bar’ (black bean, fig berry, pumpkin sweet potato, cacao & probiotic ball).

An Orion official said, “The domestic granola market is growing more than 15% annually as consumers seeking a convenient, tasty, and healthy meal increase,” adding, “We plan to continue launching new products with more popular tastes and textures in various forms and types in 2021 so that consumers can enjoy granola more deliciously and conveniently.”

This content was produced with the assistance of AI translation services.