Woori Card Appoints Kim Jeong-gi as New CEO... "The First Year to Become a Digital Payment Financial Company"

Four Management Keywords Presented: Expanding Market Dominance, Digitalization Across All Sectors, and Strengthening Synergies

Kim Jeong-gi, the newly appointed president of Woori Card, is delivering his inaugural speech at the inauguration ceremony held on the 4th at Woori Card's Gwanghwamun headquarters.

[Asia Economy Reporter Ki Ha-young] Kim Jeong-gi, the new president of Woori Card, held an inauguration ceremony and urged to make 2021 the inaugural year for advancing as a "digital payment financial company."

Woori Card announced on the 4th that it held the inauguration ceremony for the new president Kim Jeong-gi through an internal broadcast at its headquarters in Gwanghwamun. Considering the COVID-19 situation, the ceremony was conducted non-face-to-face.

In his inaugural speech, President Kim presented four management keywords: ▲ expanding market dominance through strengthening sales capabilities ▲ 'digitalization' across all departments through digital innovation ▲ diversifying revenue structure by discovering new income sources ▲ strengthening group synergy businesses.

In particular, President Kim emphasized, "Let us take advantage of the rapidly changing digital environment and make 2021 the inaugural year for advancing as a 'digital payment financial company'." He added, "This year, the card industry is expected to face a challenging management environment due to the possibility of real economy recession caused by COVID-19 and the decline in profitability of the core payment business. Please actively respond without letting your guard down against internal and external environments such as fierce competition with big tech platform companies in various areas like data business and simple payment, and adapting to the rapidly changing digital environment." He also selected the four-character idiom 'Jeguposhin' (discarding the old and embracing the new) as this year's management motto, calling for new changes and innovation.

President Kim Jeong-gi joined Woori Bank in 1989 and has accumulated over 30 years of experience in various fields such as sales and strategy, serving as head of the Sinchungdam branch, head of the strategic planning department, head of the personal customer sales division, and executive director of external cooperation. He also served as executive vice president of the corporate group, general manager of sales support and HR group, and vice president of business management at Woori Financial Group, earning a reputation for expertise in marketing, human resources, and organizational management.

A Woori Card official said, "Despite difficult management conditions such as the reduction of the legal maximum interest rate and the recalculation of merchant fees based on eligible costs, we confirmed the new president's strong will through his inaugural speech to achieve a new leap forward for Woori Card by focusing on transitioning to a digital organization, securing various revenue sources, and strengthening environmental, social, and governance (ESG) management."

This content was produced with the assistance of AI translation services.