Lotte Department Store Offers 30% Discount on Winter Products in Online Mall... 'So'prise Event
[Asia Economy Reporter Seungjin Lee] Lotte Department Store has prepared a contactless shopping event for customers who find it difficult to engage in outdoor activities due to the novel coronavirus disease (COVID-19).
Lotte Department Store is holding a season-off integrated sale at the Lotte Department Store Mall within Lotte ON until the 17th, showcasing 2020 F/W (Fall/Winter) products discounted by 20-30% and conducting a purchase reward event. The biggest feature of this event is applying the existing offline purchase reward event, which gives up to 7% worth of L.POINTs, to the online platform for customers.
Until the 10th, 16 brands including Polo Ralph Lauren, Tommy Hilfiger, Beanpole, Hazzy's, and Lacoste will participate, and from the 11th to the 17th, 15 brands including Adidas, Calvin Klein Jeans, and Camper will join the purchase reward event. During the period, customers who purchase products from these brands worth 200,000, 400,000, or 600,000 KRW or more will receive 10,000, 20,000, or 40,000 L.POINTs respectively.
Luxury cosmetic brands Dior and Yves Saint Laurent also have purchase reward events prepared. Until the 10th, customers who purchase Dior or Yves Saint Laurent products worth 70,000 or 150,000 KRW or more at Lotte Department Store Mall will earn 5,000 or 15,000 L.POINTs. Additionally, a shopping exhibition for achieving New Year's goals such as diet, health management, and studying is held, where customers purchasing relevant products worth 100,000 or 200,000 KRW or more will receive 5,000 or 10,000 L.POINTs.
In celebration of the 'Year of the Ox,' a 'So'prise promotion is also prepared. Until the 10th, customers purchasing Lotte Department Store products will receive coupons for up to 12% additional discounts. The discount coupons change daily.
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Choo Dae-sik, head of Lotte Department Store's e-commerce division, said, “We have prepared a season-off exhibition to stimulate consumption of fashion items such as winter outerwear, along with a New Year's event commemorating the Year of the Ox,” adding, “We will diversify events on Lotte Department Store's online mall, a non-face-to-face channel, to provide convenient and safe shopping in the future.”
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