Kim Ki-hwan, CEO of KB Insurance, "Let's Make KB Insurance a Challenger for No.1"

Kim Ki-hwan, CEO of KB Insurance, stated on the 4th, "Let's work together to make KB Insurance, which confidently challenges to be number one with 'insurance beyond insurance'."

[Asia Economy Reporter Oh Hyung-gil] Kim Ki-hwan, CEO of KB Insurance, stated on the 4th, "Let us together build KB Insurance that boldly challenges to be number one as 'insurance beyond insurance'."

At the inauguration ceremony held via internal broadcast that day, CEO Kim announced the management goal: "Let us revive the pride of KB Insurance's firsts, uniqueness, and number one DNA, and become KB Insurance that boldly challenges to be number one as 'insurance beyond ordinary insurance.'"

CEO Kim said, "Providing customers with the best products and services and enabling them to enjoy a happy life is exactly what KB Insurance must do," urging the creation of innovative products, services, and channels that can deliver value to customers.

He then called for creating new markets through differentiated competitiveness. He pointed out, "We must diagnose the current situation from zero base regarding the CPC strategy from the perspectives of customers, products, and channels, establish clear implementation policies, and execute them concretely."

He also pledged to actively utilize synergies based on the competitiveness of KB Financial Group and create new value through a cooperative model among the three insurance companies, including KB Life and Prudential Life.

Regarding digitalization, he said, "Now that every aspect of customers' daily lives is digitalized, if we fail to have digital capabilities that meet customers' expectations, we will gradually lose their interest," and urged, "We will become a digital insurance company that moves faster and more conveniently than now, anticipating customers' needs ahead of their thoughts."

Along with this, CEO Kim presented three promises: "We will immediately reflect the voices of field and operational staff in management, create an organizational culture where employees who boldly say 'No' to the CEO are more recognized, and the CEO himself will take responsibility for failures that occur after intense deliberation and execution."

After the inauguration ceremony, CEO Kim began his official schedule by visiting the KB Insurance Anyang Ansan Regional Headquarters, greeting regional and branch employees as well as Life Consultants (LCs), and listening to voices from the field.

This content was produced with the assistance of AI translation services.