Nexen Tire Announces New Vision and Brand Slogan

[Asia Economy Reporter Kiho Sung] Nexen Tire has announced its new vision and brand slogan. Nexen Tire revealed the new vision and brand slogan video, personally briefed by Vice Chairman Kang Ho-chan, to employees on their first day of work on the 4th.

Nexen Tire stated, “With the acceleration of the 4th Industrial Revolution, including AI and autonomous driving, a new mobility ecosystem is being established, and the industry's paradigm is rapidly changing in areas such as production, sales, logistics, and services. Accordingly, we reaffirm Nexen Tire’s future commitment to contributing so that more people can connect with the world conveniently and safely based on the value of movement, and we are announcing a new vision and brand slogan.”

Nexen Tire declared its vision as ‘Next Level Mobility for All,’ which embodies the will to create a world where mobility is an everyday joy for everyone, based on technology that prioritizes people and innovative services.

Additionally, it announced a vision motif that implies creating everyday joy through the connection of movement. It features two circles representing people and space, and uses Nexen Tire’s main color, ‘Nexen Purple,’ symbolizing preciousness and smiles.

Along with this, under the brand philosophy of leading creative change to satisfy customers’ mobility, the brand slogan ‘We Got You’ was adopted to signify a promise to always be a reliable supporter by customers’ side anytime and anywhere.

Vice Chairman Kang Ho-chan said, “The experience of movement is becoming more important, and the meaning of movement is evolving through new value creation via connection. Nexen Tire’s goal is to create more opportunities and value through new connections with the world, ultimately enriching human life.”

This content was produced with the assistance of AI translation services.