[New Year's Message] Im Young-jin, President of Shinhan Card, "Let's Leap Forward as a 'Life & Finance Platform' Company"

2021 Strategic Direction DEEP-tact
Setting Four Major Agendas: Digital, Economic, Extended, and Personalized Contact

Lim Young-jin, President of Shinhan Card

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 4th that it has set its 2021 strategic direction as 'DEEP-tact' to evolve into a 'Life & Finance Platform' company that provides customers with optimal products and services through new businesses based on data, which represents the future vision of Shinhan Card.

Shin Young-jin, CEO of Shinhan Card, stated in his New Year's message, "Based on the achievements of the past four years of the 'DEEP' strategy, we must expand differentiated customer experiences suitable for the new normal era," and to achieve this, he presented four major agendas: Digital, Economic, Extended, and Personalized Contact.

The first agenda is Digital Contact, aiming to foster Shinhan PayFAN as Korea's leading lifestyle and financial platform that provides all financial and life services in customers' hands, and to accelerate digitalization across the value chain of all businesses including card, finance, and new ventures.

The second agenda is Economic Contact, which involves promoting business models such as suitable loan brokerage, auto finance platforms, and Business Financial Management (BFM) platforms for individual entrepreneurs, along with broadly advancing Environmental, Social, and Governance (ESG) activities demanded by the times, to create a virtuous cycle of mutual growth.

The third agenda is Extended Contact. Through collaboration with diverse players, Shinhan Card plans to create differentiated experiences, expand new data-driven businesses, and simultaneously advance business sophistication and new investments overseas, completing the true form of multi-finance.

The final agenda is Personalized Contact, which aims to provide optimal benefits to more customers through hyper-personalized products and services implemented digitally, while also enhancing consumer protection capabilities such as complete product sales, prevention of financial fraud, and information security.

Shin Young-jin, CEO of Shinhan Card, said, "As the meaning of 'Simsa Gogeoh' (Think deeply, act boldly) suggests, based on a deep strategy that understands new environments and customers, we must demonstrate definite execution power that surpasses big data and digital competitors, while strengthening core competitiveness in card and installment finance businesses." He added, "Let us make 2021 the first year to achieve a greater future vision and transform ourselves into a true 'Life & Finance Platform' company beyond cards."

This content was produced with the assistance of AI translation services.