Samsung Display "Launching More Than 10 Types of OLEDs for Laptops This Year"

13.3-inch OLED product for laptops produced by Samsung Display.

[Asia Economy Reporter Kim Hyewon] Samsung Display announced on the 3rd that it plans to launch more than 10 new OLED products for laptops this year.

Samsung Display, which introduced new products with UHD resolution in 2019 and QHD and FHD resolutions in 2020, will meet consumers this year with a wide range of over 10 products, diversifying screen sizes and detailed specifications from 13.3 inches to 16 inches.

In particular, following the launch of the 13.3-inch FHD product for the first time at the end of last year, production of the 15.6-inch model with the same resolution will begin in February, aiming to focus on the 'volume zone' of the laptop market with more mainstream products.

While expanding its product portfolio this year, Samsung Display plans to secure more customers and expand the OLED laptop market, as leading global IT companies such as Lenovo, Asus, Dell, and HP have introduced laptops equipped with OLED. Supported by positive market conditions such as the transition to a non-face-to-face society due to the novel coronavirus infection (COVID-19) and increased demand for high-performance devices, sales of OLED for laptops are expected to increase more than fivefold compared to last year.

Kim Sungchul, President of Samsung Display's Small and Medium Display Business Division, said, "Due to the impact of COVID-19, demand for remote work, online classes, and gaming has surged, revitalizing the IT market including laptops. Just as Samsung OLED dominated the smartphone market by surpassing LCD with elegant design and differentiated image quality, we will expand our market share by delivering innovative consumer value in the laptop market as well."

Samsung Display began its full-scale entry into the premium laptop market by successfully developing the world's first UHD resolution OLED for laptops in 2019. Samsung OLED is structurally simpler than LCD, making it easy to implement slim bezels and various designs, and the panel is thin and light, making it an optimized display for portable IT devices such as laptops, smartphones, and tablet PCs.

This content was produced with the assistance of AI translation services.