Lotte World Tower Presents Contactless Media Art of Hope for the New Year

[Asia Economy Reporter Seungjin Lee] Lotte World Tower will present new hope to those exhausted by the novel coronavirus disease (COVID-19) through a non-face-to-face media art and countdown performance.

The Lotte World Tower countdown will be broadcast live on the official Instagram from 11:40 PM on the 31st. On the tower's exterior media facade, the messages ‘ADIEU 2020’ and ‘HAPPY 2021’ will be repeatedly displayed starting at 11 PM on the 31st, and a 60-second countdown will begin at 11:59 PM.

At the newly introduced ‘Media Cube,’ from 11 AM to 11 PM on the 31st, New Year's hope messages collected from the entire nation in advance will be broadcast live on Lotte Department Store’s official YouTube channel, and at midnight on the 1st, the media art work ‘Universe’ by the late artist Kim Whanki will be unveiled.

The Media Cube is a large LED display sculpture in the shape of a 6m by 6m cube, produced in collaboration with LG Electronics, and will continuously showcase media art exhibitions and campaigns applying digital media technology.

The first project of the Media Cube is an exhibition of the late artist Kim Whanki’s ‘Universe.’ ‘Universe’ is a pointillist work composed of countless dots forming the entire canvas, expressing a blue universe filled with stars, and was sold for a record-breaking 13.2 billion KRW in November last year, the highest price for Korean artwork.

Lee Jaewon, team leader of the marketing team at Lotte Property & Development, said, “This year-end, we planned various media performances that can be enjoyed non-face-to-face in accordance with social distancing,” and added, “We will continue to strive to bring hope and joy through non-face-to-face campaigns using the Media Cube and facade.”

Meanwhile, starting January 2, Lotte Department Store will also conduct a social artwork project under the theme ‘Blue of Hope’ to support the New Year. By drawing or photographing something that gives you hope and posting it on Instagram with the hashtags ‘#MakeBlueOfHope’ and ‘#LotteDepartmentStore,’ participants will be entered into a drawing to receive a hope support fund, and selected works will be exhibited at the Lotte Department Store Jamsil branch Art Hall.

This content was produced with the assistance of AI translation services.