CJ CheilJedang Launches 'Bibigo Siwon Bajirak Kalguksu'... Achieving Restaurant-Level Taste Quality

[Asia Economy Reporter Lee Seon-ae] CJ CheilJedang announced on the 29th that it has launched a new product, ‘Bibigo Siwon Bajirak Kalguksu,’ which is filled with carefully prepared clam meat.

This product is characterized by realizing restaurant-level taste quality of kalguksu based on Bibigo’s differentiated technology. The broth is made by simmering fresh clams and mussels for a long time, with minced garlic added to create a deep and clean soup flavor. It is generously filled with carefully prepared clam meat and enriched with five types of fresh toppings including zucchini, onion, carrot, and red chili pepper.

Based on CJ CheilJedang’s milling know-how, the kalguksu noodles also maximize taste quality. The dough is kneaded under high vacuum to form a dense noodle structure, enhancing the chewiness of the noodles to the fullest. The noodles, kneaded ten thousand times, are frozen immediately after milling to preserve their springy texture. Additionally, minimal ingredients such as flour, starch, and salt are applied in optimal ratios to achieve a clean noodle taste comparable to that of specialty restaurants.

‘Bibigo Siwon Bajirak Kalguksu’ was launched based on thorough consumer research. Consumers prefer clam kalguksu among kalguksu menu items, but find it difficult to prepare at home due to the hassle of cleaning clams and making the broth. Moreover, home meal replacement (HMR) products containing clams are rare, so clam kalguksu was mostly enjoyed through delivery or dining out.

Reflecting these points, this product was introduced to allow consumers to easily enjoy clam kalguksu at home. Typically, cleaning clams at home takes at least two hours, but CJ CheilJedang reduces consumer inconvenience by soaking clams for over 30 hours and strictly selecting and using the raw materials. It can be completed simply by boiling in water, and the price is 7,480 KRW for two servings, combining convenience and cost-effectiveness.

CJ CheilJedang focuses on promoting the strengths of ‘Bibigo Siwon Bajirak Kalguksu,’ such as restaurant-level taste quality, cost-effectiveness, and convenience. In particular, it plans to target the taste preferences of ‘home meal’ consumers who eat meals at home. To commemorate the product launch, a consumer experience group event will be held at CJ The Market until January 17.

A CJ CheilJedang official said, “With this new product launch, we have completed the ‘specialty restaurant kalguksu’ lineup that consumers enjoy, along with ‘Bibigo Jinhan Gyoja Kalguksu’ and ‘Bibigo Spicy Mushroom Kalguksu’ introduced in 2018,” adding, “We will continue to focus on developing noodle products that can take responsibility for consumers’ dietary lives based on differentiated technology.”

This content was produced with the assistance of AI translation services.