Gwangju Sangsaeng Card 10% Special Discount Extended Until June Next Year

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 27th that it will extend the 10% special discount period for the Gwangju Sangsaeng Card until June next year.

The special discount was originally until this month, but it was decided to extend it to respond to the economic recession caused by the prolonged COVID-19 pandemic.

The Gwangju Sangsaeng Card has been issued for more than 840 billion won this year (as of December 22), contributing to increased sales for small business owners and establishing itself as a driving force for the local economy.

This is about 10 times the total annual issuance amount of 86.3 billion won in 2019. Gwangju City analyzed that the increase in Sangsaeng Card issuance was due to support for card payment fees for affiliated stores and discount benefits for users.

In particular, this year, about 250 billion won in various policy funds such as emergency household living expenses and emergency disaster relief funds were paid through the Sangsaeng Card, and the issuance scale expanded due to central government national subsidy support (from 300 billion won to 610 billion won), as well as the extension of the special discount period, contributing to increased sales for local small business owners and economic revitalization.

Gwangju City has set the first issuance target for the Gwangju Sangsaeng Card at 600 billion won next year to support the revitalization of the local commercial district, which is struggling due to the COVID-19 outbreak.

In addition, to inject vitality into the depressed local economy, it is necessary to increase the issuance target amount, and efforts will be made to secure additional increases through securing national government budget.

Furthermore, to promote the activation of the Gwangju Sangsaeng Card, services will be continuously improved from the user's perspective, including improving user inconvenience.

First, the charging system will be improved so that prepaid cards can be charged from bank accounts other than Gwangju Bank, and system screens such as charging, refund, and balance inquiry will be reorganized to suit customer convenience.

Additionally, a dedicated website for the Sangsaeng Card will be established for promotion and marketing, and the Sangsaeng Card will be linked to public delivery apps to strengthen user benefits by enabling the use of the Sangsaeng Card in non-face-to-face and online environments.

Park Nam-eon, Director of the City’s Job and Economy Office, said, “The Gwangju Sangsaeng Card played a solid role as a pillar of the local economy by stimulating consumption within the region during this year’s COVID-19 economic crisis,” and added, “We hope citizens will actively participate in the activation of the Sangsaeng Card next year to revitalize the local economy.”

This content was produced with the assistance of AI translation services.