Thom Browne Launches First Perfume Business in Korea

[Asia Economy Reporter Yujin Cho] Thom Browne, imported and distributed by Samsung C&T Fashion Division, is launching its perfume business for the first time in Korea.

Thom Browne has been achieving double-digit growth every year since its first entry into the Korean market in 2011, with a sales growth rate of 30% compared to the previous year this year.

Based on this perfume business, Thom Browne plans to expand its branding into the lifestyle market. The Thom Browne perfumes, released in six styles, are named using the designer Thom Browne’s birthday, ’09. 27. 65’, with additional numbers from 01 to 05 added after the date to create unique product names.

The Thom Browne perfumes use three refined vetiver extracts made from Haitian vetiver oil. The vetiver absolute, produced with the purest distilled liquid, is the signature product. The Vetiver & Cucumber, Grapefruit, and Rose products are designed for daytime use, while the Vetiver & Whiskey and Smoke products are crafted with scents suitable for nighttime.

Yukyung Pyo, Head of Overseas Products Team 1, said, “Thom Browne has continued to grow every year, recording double-digit sales growth even amid the COVID-19 pandemic, based on strong branding. Through the launch of this perfume collection, we plan to increase communication with domestic customers and expand our lifestyle business.”

This content was produced with the assistance of AI translation services.