Taekjin Hyung Tops Game Company Leaders in Interest... Nexon's Kim Jungju Has the Highest Favorability
[Asia Economy Reporter Bu Aeri] Among the heads of major game companies this year, the person with the highest level of interest was Kim Taek-jin, CEO of NCSoft. Kim Jung-ju, CEO of NXC (Nexon's holding company), had the highest favorability.
On the 15th, the Global Big Data Research Institute conducted a big data analysis on the heads of four game companies across 12 channels including news, communities, blogs, Twitter, YouTube, Facebook, corporations, and government, covering 220,000 sites. The survey period was from January 1 to November 30 of this year.
The subjects of analysis were CEO Kim Taek-jin, CEO Kim Jung-ju, Chairman Bang Jun-hyuk of Netmarble, and Chairman Jang Byung-gyu of Krafton.
In the case of CEO Kim Taek-jin, because there was a large amount of information related to the professional baseball team NC Dinos, related keywords were excluded to remove baseball postings from the tally.
As a result of the analysis, the level of interest, meaning the number of online posts (total information volume), showed that CEO Kim Taek-jin recorded a total of 20,632 posts, overwhelmingly ranking first.
The second highest information volume was CEO Kim Jung-ju with a total of 9,601 posts.
Chairman Bang ranked third with 8,995 posts. Chairman Jang had the fewest with 2,949 posts.
Regarding net favorability, calculated by subtracting the negative rate from the positive rate, CEO Kim Jung-ju had the highest at 64.47%.
Chairman Bang was second highest in net favorability at 59%.
CEO Kim Taek-jin ranked third with a net favorability of 51.57%. Chairman Jang recorded a net favorability of 50.46%, the lowest in both interest and favorability.
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A representative from the institute stated, "Despite excluding baseball postings, the reason why CEO Kim Taek-jin's information volume is overwhelmingly higher than other heads is due to differences in tendencies such as appearing directly in advertisements aside from political issues," and added, "The favorability of game industry leaders is higher than that of top leaders in most other industries, indicating that public perception is positive."
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