Pearl Abyss Hits Record High on Anticipation of 'Red Desert' Success
[Asia Economy Reporter Song Hwajeong] Pearl Abyss recently continued its strong performance, hitting a new all-time high. Institutional investors have been driving the stock price up with consecutive net purchases.
According to the Korea Exchange on the 15th, Pearl Abyss rose 6.37% the previous day, maintaining a three-day streak of gains. During the session, it climbed to 267,800 KRW, setting a new 52-week high. Its market capitalization ranking also rose from 9th on the 11th to 7th.
The buying momentum from institutions led to the stock price increase. Institutions have net purchased Pearl Abyss for nine consecutive trading days recently. During this period, institutions bought approximately 40.3 billion KRW worth of Pearl Abyss shares.
The expectation of success for the new title 'Bulgeun Samak' (Red Desert) is interpreted as the driving force behind the stock price rise. According to KTB Investment & Securities, the in-game video of Bulgeun Samak reached about 2 million views within three days based on the combined views of major YouTube videos. Kim Jingu, a researcher at KTB Investment & Securities, said, "We have secured overwhelmingly positive user reviews on all major checkpoints such as combat play graphics and direction," adding, "The most important point confirmed through this video is the competitive advantage of Pearl Abyss's next-generation proprietary engine, which is expected to create a virtuous cycle effect increasing the likelihood of success for 'Dokkaebi' and 'Plan 8,' scheduled for release in 2022 and 2023."
Ahn Jaemin, a researcher at NH Investment & Securities, said, "Bulgeun Samak will expand its platform to mobile in the future and establish itself as a new intellectual property (IP) for Pearl Abyss," adding, "Since development is being prepared targeting consoles from the development stage, results are expected not only in Asia, where PC and mobile games are preferred, but also in North America and Europe, where console games are favored." However, Ahn added, "Since the release of Bulgeun Samak is scheduled for next winter, it is still early to receive momentum from the new title."
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Expectations for the issuance of a Chinese license (content business permit in China) also supported the stock price. Researcher Kim explained, "In the case of Black Desert, it ranked 3rd among global online games and 2nd among mobile games on '17173.com,' China's largest game portal, establishing a top position in user interest among domestic games," adding, "The priority for securing the license in the future is compressed into the relationship with the Chinese government and publisher priority response based on user interest. Pearl Abyss, which has a clear competitive advantage in the latter, will act as a positive investment point."
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