Lotte Mart Releases Four Varieties of Freshly Harvested 'Haet Gim' This Year

[Asia Economy Reporter Seungjin Lee] Lotte Mart will sell four types of freshly harvested seaweed this year?‘Jaerae Gim’, ‘Paraegim’, ‘Dolgim’, and ‘Gopchang Dolgim’?at all stores from the 17th of this month until the end of January next year.

‘Jaerae Gim’ is a popular product with thin and soft raw seaweed, while ‘Paraegim’ is made by blending regular Jaerae Gim with parae seaweed at a certain ratio to maximize the unique flavor of parae. ‘Dolgim’ and ‘Gopchang Dolgim’ are characterized by thick leaves and a chewy texture. In particular, ‘Gopchang Dolgim’, named for its curly leaves resembling gopchang (intestines), is produced in small quantities over a short period of about one to two months.

To prepare the seasonal fresh seaweed, Lotte Mart carefully selected excellent production areas. Paraegim and Dolgim use raw seaweed harvested from the clean waters of Sinan and Wando in Jeollanam-do, while Jaerae Gim and Gopchang Dolgim use raw seaweed from Jebudo on the west coast. This year, due to minimal typhoon damage and favorable production conditions such as good seedling status, customers can enjoy high-quality fresh seaweed.

Lotte Mart prepared the seasonal product ‘Fresh Seaweed’ under the concept of ‘the most delicious seaweed in winter.’ The company aims to expand customers’ perception that ‘seaweed is a fresh food’ and to build trust in Lotte Mart’s fresh food offerings.

The prices for ‘Fresh Seaweed’ are 5,980 KRW each for ‘Jaerae Gim (100 sheets)’ and ‘Paraegim (100 sheets)’, 7,980 KRW for ‘Dolgim (50 sheets)’, and 9,980 KRW for ‘Gopchang Dolgim (50 sheets)’.

Om Mungyu, MD (Merchandiser) of the Dry Food Team at Lotte Mart, said, “To strengthen the competitiveness of large discount stores, we prepared ‘Fresh Seaweed’ that is in season during the cold winter. We will continue to offer the most delicious seasonal products to enhance customer satisfaction.”

This content was produced with the assistance of AI translation services.