SK Magic wins the President's Award at the Korea Brand Awards

"Enhancing Brand Value Based on Consumer-Centric Management, Social Value Creation, and Eco-Friendly Management"

On the 10th, at Finland Tower in Seodaemun-gu, Seoul, Ryu Kwon-ju, CEO of SK Magic (right), is taking a commemorative photo after receiving the Presidential Award at the 22nd Korea Brand Awards.

[Asia Economy Reporter Kim Cheolhyun] SK Magic announced on the 11th that it received the highest award, the Presidential Award, at the 'Korea Brand Awards,' a government-sponsored brand-related award.

SK Magic explained that it was recognized for its systematic and advanced brand management achievements and received the highest honor, the Presidential Award, at the Korea Brand Awards held on the 10th. This year marks the 22nd Korea Brand Awards, a government award system hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Industrial Policy Studies.

SK Magic was recognized for its brand management policies, activities, and achievements in this award. SK Magic carries out brand management activities based on a brand philosophy and spirit from the customer's perspective to provide a better life for customers. Additionally, to transform into an eco-friendly brand through corporate-level Environmental, Social, and Governance (ESG) value creation, it is actively expanding its green portfolio by developing products using eco-friendly recycled synthetic resin (PCR-ABS) and launching refurbished products.

Recently, SK Magic has been continuously leading the direct water purifier market by introducing self-managed water purifiers such as the 'Self-Direct Water Purifier' for consumers reluctant to have visits due to COVID-19. Moreover, it has launched various innovative products such as dishwashers, electric ranges, electric ovens, air purifiers, and bidets, while also introducing rental service brands like 'Ansim OK.' This has brought the company close to simultaneously surpassing 1 trillion KRW in sales and 2 million cumulative rental accounts this year.

An SK Magic official said, "This is the result of being recognized for brand management activities that prioritize customer value," adding, "We will continue to enhance brand value based on consumer-centered management, social value creation, and eco-friendly management to grow into a brand loved by the public."

This content was produced with the assistance of AI translation services.