Building Owners Provide Sikgwon Daejang Points to Tenant Companies... Promoting Spending at Building Stores

Sikgwon Daejang Supplies Mobile Meal Ticket System for Building Tenants' Win-Win Cooperation View original image


#.Located on Teheran-ro in Gangnam, 'Gangnam N Tower' has a local currency that can only be used within the building. The building owner issues it through 'Sikgwon Daejang' and provides it to tenant companies in the form of points. Employees of tenant companies can use various stores within the building and pay using these points through the Sikgwon Daejang app. This method was chosen by Gangnam N Tower to return a portion of the revenue as sales to the tenant stores.


Bendis (CEO Jo Jeong-ho), which operates the mobile meal voucher Sikgwon Daejang, announced on the 8th that since last month, it has started operating a mobile meal voucher system for Gangnam N Tower where landlords and tenants coexist harmoniously. Usually, Sikgwon Daejang is introduced by companies to efficiently manage employee meal welfare. Companies provide points to employees, which can be used at affiliated stores through the Sikgwon Daejang app. This allows companies to transparently manage meal budgets, and employees enjoy increased welfare satisfaction by using various affiliated stores.


This service supply is a case where Sikgwon Daejang’s operating method is applied to a single building. Tenant companies and stores are designated as users and usage locations respectively, fostering a win-win atmosphere that promotes consumption within the building. All costs are borne by Gangnam N Tower, and KB Real Estate Trust, the operator of Gangnam N Tower’s real estate REITs product, partners with Sikgwon Daejang to provide benefits to tenants. Currently, three tenant companies in Gangnam N Tower use Sikgwon Daejang at 20 stores within the building, including restaurants, cafes, gyms, optical shops, and wine shops. Gangnam N Tower plans to gradually increase the number of tenant companies and stores using the service.



A KB Real Estate Trust official explained, "By revitalizing tenants, landlords can also expect practical benefits such as long-term building value enhancement." Jo Jeong-ho, CEO of Bendis, said, "As seen in this service supply case, Sikgwon Daejang can be applied not only in corporate meal welfare but anywhere cost management is needed," adding, "The usage locations are also expanding beyond restaurants to various industries, evolving into a simple payment solution adopted by specific groups."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing