CJ O Shopping Launches Children's Programs 'Shinbakhan Education' and 'Shinbakhan Parenting'

Broadcasting 2 Hours Weekly Until the End of December to Meet Homeschooling and Winter Vacation Demand

[Asia Economy Reporter Cha Min-young] CJ ENM O Shopping Division announced on the 7th that it will launch a children's planning program called 'Shinbakhan Yua Shinbakhan Education'.

This is to respond to the increased demand for homeschooling due to the spread of the novel coronavirus infection (COVID-19), as well as the increased demand for toys and educational tools ahead of the winter vacation and Christmas. This planned program, which will be broadcast for 2 hours every week until the end of December, will introduce educational and childcare products every Tuesday morning.

The first broadcast on Tuesday, December 8th at 11:35 AM will feature Sigong Junior's 'Neverland World Classic Picture Books'. All customers who purchase will receive a 3-tier bookshelf as a gift, and customers who leave photo reviews through CJ Mall will also receive a sketchbook and crayon set. On the following day, Wednesday, December 9th at 10:25 AM, MegaStudy's online education program 'M Best Middle School' will be introduced. Customers who purchase during the broadcast can experience MegaStudy's online education, composed of the best instructors, free of charge for 14 days. On the 15th at 11:35 AM, the English reading program 'Reading Gate' will offer a 2021 reading calendar and stationery set as gifts, followed by the Christmas special 'Magformers Dynamic Builder' latest magnetic educational toy broadcast at 12:35 PM, where all customers will receive a Rally Cart set as a gift.

Order amounts in the children's category, including educational tools and toys, showed an increase of about 20% compared to the same period last year until November. Especially in February and April, the beginning of the semester, demand for homeschooling due to COVID-19 increased, recording nearly a 40% increase compared to the previous year, and in September, order amounts increased by 30% compared to the same period last year due to increased demand for self-directed learning products caused by online school openings.

CJ ENM O Shopping Division plans to attract new customers of millennial moms aged 35-45 with children through this planned program, while expanding multi-channel experiences through CJ Mall's mobile live channel 'Kids Now' and online linked sales.

Song Mi-jung, head of CJ ENM Education and Culture Business Team, said, "Encouraged by the enthusiastic response to the first season planning program 'Wise Parenting Life' broadcast last April, we have prepared the second planning program tailored to the winter vacation and Christmas season," adding, "As demand for non-face-to-face purchases of children's products continues to increase, we plan to continuously plan and present seasonal programs that introduce excellent toys and learning products under special conditions."

This content was produced with the assistance of AI translation services.