As 'Jipkok' Increases, 'Tteomeokneun Ice Cream' Gains Popularity... Emart24 Offers Half-Price Discounts

[Asia Economy Reporter Seungjin Lee] The number of customers purchasing spoonable ice cream at convenience stores on weekends is increasing.

Emart24 analyzed the sales of all spoonable ice cream products in November this year and found that sales grew by 45.5% compared to the same month last year. This is a significant increase compared to the 8% sales growth rate in November 2019 (compared to November 2018).

The surge in spoonable ice cream sales is due to more time spent at home on weekends, leading to a sharp rise in customers looking for large-sized desserts that can be shared with family and are easy to store. In fact, the average weekend (Saturday and Sunday) sales of spoonable ice cream in November were 73.4% higher than on weekdays.

Accordingly, Emart24 will hold a half-price event for home-type ice cream for weekend homebodies in December. Every Friday, Saturday, and Sunday in December, customers can get a 50% discount on seven types of Naturru pints when paying with an NH Nonghyup Card. Additional discounts are also available with KT Membership.

Additionally, Emart24 exclusively offers Binggrae’s cup ice cream ‘Cledor Parfait Cherry Blossom (3,000 won)’, which is perfect for solo consumption, in the convenience store industry.

The Cledor Parfait Cherry Blossom is a premium cup ice cream with a parfait concept using winter seasonal cherries. It consists of mixed ice cream with milk and sweet cherry puree syrup and refreshing cherry sherbet, providing a variety of textures. A 2+1 promotion is also available throughout December, where customers can get one free when purchasing two.

Im Suyeon, buyer of Emart24’s Daily Team, said, “Looking at the monthly sales growth rate of home-type ice cream compared to the previous year, November showed the second highest growth following September. As this trend is expected to continue next month, we have prepared half-price events and differentiated products for various home-type ice creams.”

This content was produced with the assistance of AI translation services.