Shinhyup Supports Low-Income Actors Through Donation Ads... Advertising Model Fees Donated

On the 2nd, the National Credit Union Federation of Korea held a signing ceremony with the Korea Broadcasting Actors Association at Dalgaebi in Gwanghwamun, Seoul, and donated 400 million won in sponsorship funds for low-income actors. (From left: Jeong Boseok, Chairman of the Korea Broadcasting Actors Association; Kim Yoonsik, Chairman of the National Credit Union Federation of Korea)

[Asia Economy Reporter Kim Hyo-jin] The National Credit Union Federation of Korea (NACUFOK) announced on the 2nd that it will produce a second sharing advertisement in collaboration with the Korea Broadcasting Actors Association to support low-income actors struggling with financial difficulties.

Embodying the warm values of NACUFOK’s brand slogan, "Lifetime Eobuba," this sharing advertisement aims to deliver comfort and hope to people suffering from the COVID-19 pandemic. Actors Ko Doo-shim, Jung Bo-suk, Go Soo, Hong Soo-hyun, and Lee Jang-woo will participate by donating their modeling fees.

To this end, NACUFOK held a signing ceremony with the Korea Broadcasting Actors Association in Gwanghwamun, Seoul, and donated 400 million KRW in sponsorship funds. The funds will be used to create jobs for low-income broadcast actors and improve their quality of life.

Kim Yoon-sik, Chairman of NACUFOK, said, “Despite the COVID-19 crisis, the global Korean Wave (K-culture) shines a spotlight on popular culture artists, but behind the scenes, many low-income popular culture artists are struggling with financial difficulties. This sponsorship is part of NACUFOK’s ‘inclusive finance’ initiative to help the marginalized, and we hope NACUFOK can serve as a catalyst to improve the lives of disadvantaged popular culture artists.”

Jung Bo-suk, Director of the Korea Broadcasting Actors Association, stated, “Due to the nature of the broadcasting and popular culture industry, there is a stark contrast in treatment among actors, and support for low-income actors is more urgent than ever due to COVID-19. We sincerely thank NACUFOK for readily joining hands for this charitable donation during difficult times and the actors who donated their modeling fees.”

The NACUFOK donation advertisement produced through this agreement is scheduled to be aired on public broadcast channels and NACUFOK’s official YouTube channel on Christmas, the 25th, to further emphasize the meaning of sharing.

This content was produced with the assistance of AI translation services.