Kolon Sports, Live Broadcast with Ryu Jun-yeol
[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) outdoor brand Kolon Sports will communicate with customers through live broadcasts on YouTube and the official Kolon Sports website.
Model Ryu Jun-yeol will tour the Kolon Sports Antartica exhibition together via YouTube Live, and musician Sae So Nyeon, the brand ambassador, plans to perform a live concert.
Actor and model Ryu Jun-yeol became a docent (exhibition guide) for the "Antartica" exhibition held at the Kolon Sports Hannam store on the 27th and met customers through a YouTube live broadcast.
To celebrate the launch of the bestseller Antartica, Kolon Sports Hannam store is currently holding an exhibition themed "Antarctica" with three artists: contemporary artist Han Sung-pil, composer Kaip, and architect Salmgot (Yang Soo-in).
Ryu Jun-yeol transformed into a docent himself and shared sincere stories about the story between Kolon Sports and Antarctica, behind the development of the Antartica product, as well as the "Antarctica" expressed by the three artists. In addition, a talk live show was held with pre-submitted questions received through social networking services (SNS).
Actor Ryu Jun-yeol conducted the live broadcast for about an hour, and on that day, the simultaneous viewers on the Kolon Sports YouTube channel exceeded about 600, with a cumulative total of over 10,000 watching the live broadcast.
Musician Sae So Nyeon, who has been active as a brand ambassador since this spring-summer season, is scheduled to hold a mini concert through a live broadcast on the official Kolon Sports website on the 11th of next month. In particular, Sae So Nyeon plans to present a playlist themed on healing and recovery for customers struggling due to COVID-19 through this Antartica mini concert.
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Park Sung-chul, Executive Director of Kolon Sports, said, "Through this non-face-to-face live broadcast, we expect to meet a wider range of customers, and we hope that people will experience a refreshed Kolon Sports through the story told directly by actor Ryu Jun-yeol and the music of Sae So Nyeon."
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