Delivery Apps See Increased Orders Due to COVID-19... Coupang Eats and Wemakeprice O Show Strong Growth

'Baedal Minjok' Leads Market Share While 'Wemakeprice O' Has the Lowest Defect Rate

With the resurgence of the novel coronavirus infection (COVID-19), delivery demand is rapidly increasing, and in the delivery application market, 'Baedal Minjok' continues its strong dominance while 'Coupang Eats' and 'Wemakeprice O' are also making significant advances.

According to Barogo (CEO Lee Taekwon), a startup operating a last-mile logistics IT platform, the number of delivery orders from the 18th to the 24th increased by 10.2% compared to the previous week (11th to 17th). This is interpreted as a phenomenon resulting from the resurgence of COVID-19.

In fact, from the 17th to the 22nd, when the daily confirmed COVID-19 cases reached the 300s, Barogo's delivery order volume showed a steep upward trend. Especially, the number of delivery orders over the weekend last week reached 1,237,000. On the 24th, the first day of implementing 'Social Distancing Level 2' in the metropolitan area, Barogo's delivery orders for the day were 466,000, which was 11.5% higher than the previous day.

In this situation where delivery orders are increasing, Baedal Minjok (Baemin) is maintaining a stable trend in the delivery app market. According to a big data analysis conducted by the Global Big Data Research Institute on five delivery app companies over 14 weeks from July 26 to October 31, covering 12 channels and 220,000 sites, Baemin accounted for 69.46% of the total information volume by company.

Yogiyo held second place with 20.54%, but its market share declined compared to the previous survey figure of 25.37%. Coupang Eats ranked third with 6.96%. Looking at favorability, including positive and negative rates, Baemin had the highest positive rate at 41.52%, followed by Wemakeprice O (40.48%), Yogiyo (39.86%), and Coupang Eats (38.79%). Wemakeprice O had the lowest negative rate at 5.30%. Kim Hee-jung, director of the Global Big Data Research Institute, said, "As COVID-19 has been rampant for nearly a year, the delivery app market continues to grow. While Baemin's dominance continues, the advances of latecomer apps stand out, and this trend is expected to continue for the time being due to the third wave of the infectious disease."

This content was produced with the assistance of AI translation services.