Gyeongnam Province Promotes On-Site Customized Outdoor Advertising Policy!

Regulatory Relaxation to Prepare for the Big Data-Driven Digital Advertising Era

Digital signage installed in Gyeongnam Province (Photo by Gyeongnam Province)

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Sharon] Gyeongsangnam-do announced on the 25th that it has implemented a public notice to change the designation of the ‘Designated Areas for Outdoor Advertisements, etc.’ in Changwon City and Gimhae City.

The ‘Designated Areas for Outdoor Advertisements’ refer to regions designated by the governor to strengthen or relax advertisement regulations in order to preserve the city’s beautiful scenery and public morals, prevent harm to the public, and create a healthy and pleasant living environment.

The province is promoting a shift in advertisement management policy by applying regulations that oversee all advertisements while specializing individual areas with relaxed standards.

As a result of this measure, in Changwon City, the Changwon Central Station area, which is currently under active development, and the former site of the 39th Division in Jung-dong have been newly designated to prevent the indiscriminate proliferation of advertisements.

Gimhae City has secured the basis for installing digital signage for the first time in the province, laying the foundation for creating a new advertising culture in preparation for the digital advertising era integrated with big data in the future.

The province has listened to the opinions of residents and reviewed the validity of the changes through the ‘Gyeongnam Outdoor Advertisement Deliberation Committee,’ composed of experts in related fields.

Yoon In-guk, Director of Urban Transportation Bureau of Gyeongsangnam-do, stated, “Our province will break away from the framework of past outdoor advertisement policies and actively lead the way in implementing new policies for the diversified advertising culture while preserving the city’s beautiful scenery.”

This content was produced with the assistance of AI translation services.