6 out of 10 Bottled Water Customers Prioritize Convenience... Trust in Samdasu Quality

Jeju Samdasoo Conducts Survey on Drinking Water Consumption Patterns with Over 900 Participants on SNS Channels

[Asia Economy Reporter Lee Seon-ae] It has been revealed that a consumer culture prioritizing convenience is driving the growth of the bottled water market.

Jeju Samdasoo, which conducted a survey on bottled water drinking patterns through official channels, announced on the 25th that consumers drink bottled water because of the ease of purchase and consumption.

According to Jeju Samdasoo, among the approximately 900 respondents, 65% said they drink bottled water because of "convenience." The response "because it seems to be good for health" followed at 17%, indicating that convenience is a more important factor than health in consumer decisions.

When asked where they mainly purchase Jeju Samdasoo, the answers were 'online malls' (48%), 'convenience stores' (16%), and 'large supermarkets' (11%), showing that convenience also plays a significant role in purchasing. The increase in non-face-to-face consumption due to the impact of the novel coronavirus disease (COVID-19) this year and the expansion of convenience store use near homes also appear to have influenced this trend.

Jeju Samdasoo is keenly responding to changes in consumer trends and is strengthening distribution innovation by launching a home delivery-only mobile app to allow more convenient consumption of Samdasoo at home.

The Samdasoo app identifies household drinking patterns and offers a subscription economy model where dedicated staff from Jeju Samdasoo specialized agencies nationwide deliver directly, ensuring the freshest Samdasoo is safely delivered. As a result, as of the third quarter, the number of Samdasoo app subscribers increased by 91% compared to the same period last year, and orders rose by more than 30%. The repurchase rate also showed a high figure of 75%.

Regarding reasons for purchasing Samdasoo, 71% overwhelmingly answered "trust in excellent quality," followed by taste and health at 12% and 9.6%, respectively. More than 50% of respondents cited "the purity of nature that Jeju possesses" as the reason behind the trust in quality. Thirty-nine percent answered that it was trust in the nation's number one brand.

Since its launch in 1998, Jeju Samdasoo has consistently held the top position in the industry and is recording an overwhelming market share in the 40% range this year as well. Jeju Development Corporation is leading the growth of the bottled water market by developing the drinking water business with quality as a core value and strengthening sustainable management in areas such as environment, social contribution, and groundwater management.

Kim Jeong-hak, president of Jeju Development Corporation, said, "We will continue to invest and conduct research and development to strengthen the quality of Jeju Samdasoo produced in the clean Jeju region," adding, "As a national brand, we will provide customer services that allow consumers to drink more conveniently and healthily."

This content was produced with the assistance of AI translation services.