Lotte Card Launches 'Lotte Department Store Flex Card'... "7% Rewards on Luxury Goods"

Lotte Department Store and Lotte Outlet
Earn 7% L.Point at Over 250 Overseas Luxury and Contemporary Stores
Also 30% Off Netflix and YouTube, 50% Off Starbucks and Paul Bassett

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 25th that it has launched the 'Lotte Department Store Flex Card' for the 2030 MZ generation (Millennials + Generation Z) who do not hesitate to spend on themselves.

This card is characterized by offering reward benefits even for luxury brands that do not provide discounts. It accumulates 7% of the payment amount as L.Points at over 250 overseas luxury and contemporary brand stores within Lotte Department Store and Lotte Outlet. If the usage amount last month exceeds 500,000 or 1,000,000 KRW, users can accumulate up to 50,000 or 100,000 L.Points respectively.

Additionally, it includes services such as 6-month interest-free installment benefits for payments over 500,000 KRW at Lotte Department Store and Lotte Outlet, a 7% on-site discount at Lotte Department Store, free drinks at the Lotte Department Store VIP bar, and a 10% discount at the Lotte Department Store Culture Center.

Furthermore, it provides lifestyle benefits tailored to the 2030 customers' lifestyle. First, it accumulates 0.5% of the payment amount as L.Points without any limit at domestic and overseas affiliated stores. It also offers a 30% payment day discount on streaming services (Netflix, YouTube, Watcha, Melon, Genie Music), a 50% payment day discount on coffee (Starbucks, Angel-in-us, Paul Bassett, Twosome Place), and 5-15% on-site discounts at Lotte Duty Free.

The Lotte Department Store Flex Card design expresses luxury by emphasizing a leather texture in a luxury style and placing stitch patterns around the edges as if sewn. It applies colors and a simple design that match the 2030 trend. It is available in three colors: Jade Blue, Royal Blue, and Amber Yellow.

The Lotte Department Store Flex Card, issued under the Master brand, provides international brand services at the Master World level, such as free domestic airport lounge access and valet parking at luxury hotels and Incheon Airport. The annual fee is 100,000 KRW for both domestic and international use.

A Lotte Card official said, "This card is designed for the so-called flex culture, where people do not hesitate to spend for their satisfaction and freely express themselves through SNS, matching the recent luxury consumption trends of the younger generation," adding, "We expect it to become an essential item for the 2030 generation, who are sensitive to trends and lead them."

This content was produced with the assistance of AI translation services.